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What is FB Topic data?

Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private.

How marketers benefit?

Marketers use the information from topic data to make better decisions about how they engage with their audiences across different stages of the user journey. Some of the popular applications are

Media spend allocation

Messaging and targeting

Product roadmap

Understanding target audience better

Content Strategy

Staying on top of crisis situations

Examples of kinds of insights marketers can expect:

A business selling a hair de-frizzing product can see demographics on the people talking about humidity’s effects on their hair to better understand their target audience.

A fashion retailer can see the clothing items its target audience is talking about to decide which products to stock.

A brand can see how people are talking about their brand or industry to measure brand sentiment.

How does it work?

Circus helps to convert the anonymized and aggregated data from Facebook users into actionable insights. The beautifully visualized insights are available on the easy to use Circus 20/Twenty platform.

How do I get started?

Write to us at … or drop us a call at to get started. We’ll have you up and running in no time!


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