Increasing Engagement: IKEA Creates A Website On Instagram

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There are brands that follow the norm, and there are brands that go beyond the norm. And then there are brands, only a few of them albeit, which don’t even consider the much-travelled-path of being ‘norm’. They disrupt, they transform, and they set templates for new norms. While companies across the world are still trying to figure out ways in ...
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7 Tips To Build Trust From Your Social Audience

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I had always been a staunch supporter of online revolution and usually scout the brand’s social media channels and blogs on the web before I make a final purchase. This aspect of marketing that includes authentic reviews comforted me a while back; I mean why wouldn\’t you buy a product if the same is highly recommended by a blogger or ...
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Social Ads: Everything You Need to Know

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Social advertising. That\’s been the buzzword for a while hasn\’t it? Well, it\’s been one of the buzzwords that we like to throw around. If you\’re a serious digital business (and who shouldn\’t be?) – you\’ve probably been talked to about social advertising, or if you\’re a digital/social agency, you\’ve probably discussed social advertising with your clients at some point ...
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7 Ways To Achieve Direct Response Marketing

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Online marketing can go in millions of different directions, but the one marketers seem to stick with the most is direct response marketing. This type of marketing inspires an immediate response from consumers. You might want more people to sign up for your e-newsletters, attend your webinars or simply buy something from you. With this type of marketing, you can ...
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Four Foolproof Newsletter Tools for Marketers

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When we speak of newsletters, we know that they are going to provide us with some really interesting information on the topic of our interests. As a content marketer, to create an effective e-newsletter is of prime importance for us. The initial days of publication and sending leaflets are outdated with everything available on the web. I’ve gathered four amazing ...
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Tools For Marketers To Improve Productivity And Creativity

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There are so many aspects to being a social and digital professional. We often analyze campaign results but how does it all get done in the first place? The answer – tools. Use them to share new ideas, create plans with your team or organize the structure of your campaign – there are endless tools for marketers to increase your productivity and ...
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The Importance of Addressing Feedback On Social Media

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Gone are the days when you thought the only way to register your complaint against a brand or a product is to dial that ever-busy customer care support. As brands increasingly use social media as a marketing tool, many young customers are also finding the platform an effective way to voice their woes. In an ebook by Microsoft Dynamics CRM, ...
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10 Twitter Tips For Community Managers

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Skeptics have been predicting the decline of Twitter for a long time now but recent news have just proven otherwise. Twitter users have grown by 16 million in the second quarter, so marketers, hold your horses – don\’t get off the Twitter bandwagon just yet. We\’ve put together a list of 10 Twitter tips for community managers to stay ahead of ...
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Analyzing Content Marketing Strategies and Challenges

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We have been discussing content forever now! While it has been hailed as the king, the queen and what not, it is surprising that not much is said about its creators – the content marketers and the challenges faced by them. While we cannot deny the importance of content marketing (and that it is here to stay), the job of ...
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Bottlenose: A Streamlined Social Dashboard

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Website : www.bottlenose.com About: Bottlenose is a trend intelligence application, or a social app/dashboard that allows its users to create business intelligence out of the clutter of social noise in Twitter, Facebook and so on. Simply put, it creates a streamlined access for its users to read only what is relevant to them and avoid all the other clutter. Works ...
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