Author Archives: Chaitanya Shah

Chaitanya is an aspiring digital nomad, photographer, social media junkie, writer & food lover and you can connect with him @chaitanya1317 on Twitter.

Food, the New Kink: Integrating Food into Your Brand


The Food Revolution Did you know that the word \’food\’ is searched over 4 million times on an average in a month? 4 million. Yes those are right and let us not get into the specific keywords, the number goes into many more millions and you realize that one of the things that netizens around the world are obsessed with is food. It is a driving force for life and it won\’t be incorrect to say that it\’s a driving force on the internet too. Appetite for numbers? Research suggests more than 80 million food photos where posted on social media ... Read More »

Social Media Strategies In The Airline Industry


Who’s flying in Social Media? Brands are finally coming to terms with the fact that social media is important and its probably one of the best mediums to interact with them.  This is even more important for the airline industry as they are dealing in a high involvement product- air tickets. Big Players Most of the airlines within India have some social media presence to speak of.  Here’s an interesting infographic by Unmetric that talks about the size of community that the major airlines in India manage. Jet Airways: Jet Airways had the biggest Facebook community in terms of size. ... Read More »

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