Author Archives: Matthew Yeoman

Matthew is the writer over on the Social Media Blog. He writes articles with small to medium sized businesses in mind, and gives them tips on how to maximize their Google, Twitter, Pinterest, and even SoundCloud accounts.

How Dunkin\’ Donuts Succeeds on Twitter

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The very first point  on how Dunkin’ Donuts succeeds on Twitter to get out of the way is that they sell delicious donuts. That is always a big #WIN for me. Beyond their product, Dunkin’ Donuts have met a level of success on Twitter that others would surely like to have for their own. Excellent Corporate Branding Dunkin’ Donuts has a great look that you see as soon as you log onto their account. They have their logo bright and in your face, and their header image is simply… mouth-watering. Look at the featured image again – this is a ... Read More »

10 Most Patriotic Twitter Accounts for Independence Day

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Every July 4th is a red, white, and blue party in America, and it brings out some the best content on Twitter accounts across the country. Every Twitter account that is even remotely related to American history or politics has something to say about the holiday, and it can be great fun to have your Twitter account taken over by the best of this content. I’m going to look at the best Twitter accounts to follow for Independence Day, and for American political interest in general. They’ll have a splash of patriotism, some historical significance, and there’d better be some ... Read More »

10 Awesome Twitter GIFs from Brands


Twitter announced the arrival of the GIFs with a GIF of their own last week, and it was like every brand on Earth with a Twitter account had been sitting on a big pile of great GIFs. It was a GIF explosion right from the very beginning, and we\’re loving it. Here are 10 of our favorite Twitter GIFs so far! 1. Twitter Twitter got it started off right with a GIF that both poked fun at the pronunciation of GIF, it has a soft ‘g’ like Gin, and was just ridiculous as so many funny GIFs are: Starting today, you can share ... Read More »

5 Best Instagram Campaigns of 2014… So Far!


Instagram is a social media platform best used with a good #Hashtag. With the right type of content, and a little bit of interaction with your followers, you\’ll be able to build trust with your social media audience, possibly go viral, and best of all – have some fun! Read on for five excellent examples from companies so far in 2014. #IAmPorter Net-a-Porter decided to promote their print magazine launch by making their news fans the stars. The magazine launched an iOS app titled “I Am Porter.” The app would turn them into a cover models for the magazine using their ... Read More »

Content Adaptation: Grow Your Online Presence Effectively

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I work with a wide variety of clients in a social media and content creation context. I have one idea that I like to use for all of them, and no, I don’t recycle my idea over and over – I recycle theirs! This concept is commonly called content repurposing or content adaptation. I prefer content adaptation. I use this strategy at its best with clients who are just starting out, and want to get going on a wide variety of social media platforms. If they come to me and want content for Facebook, Twitter, Instagram, Google+ and YouTube…well, we ... Read More »

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