Author Archives: Namita Sonthalia

A marketing and research professional, Namita is a copywriter at heart and takes all things social very personally. As a Web Journalist for Beta21, Namita explores the latest social media tools available to marketers and provides insights on how to better cater to their fan following.

Four Foolproof Newsletter Tools for Marketers

flat design concept of newsletter

When we speak of newsletters, we know that they are going to provide us with some really interesting information on the topic of our interests. As a content marketer, to create an effective e-newsletter is of prime importance for us. The initial days of publication and sending leaflets are outdated with everything available on the web. I\’ve gathered four amazing web based newsletter tools that can come to your rescue in the plight of creating and effectively placing your personalized newsletters. 1. Mailigen Mailigen claims that they are on a mission to make marketing software easy to use. Their drag and drop email ... Read More »

Bottlenose: A Streamlined Social Dashboard


Website : About: Bottlenose is a trend intelligence application, or a social app/dashboard that allows its users to create business intelligence out of the clutter of social noise in Twitter, Facebook and so on. Simply put, it creates a streamlined access for its users to read only what is relevant to them and avoid all the other clutter. Works with Twitter, Facebook, LinkedIn, Instagram, YouTube, to name a few! Price: Free In the current social world, there is data everywhere and for a person who needs to analyze them, without the help of an effective \’sorting\’ tool, it can ... Read More »

Mavenlink – The Online Project Management Tool


Website: About: Mavenlink is an online project management software that provides its users access to a streamlined workflow and support that helps them increase productivity. With a set of well established features for collaboration, file sharing, project management and team management, Mavenlink ensures that that its users not just manage projects effectively but also ensure timely and effective business management solutions. With its aim to be one of the most prime online workplace for companies while they engage in businesses with each other, Mavenlink creates an atmosphere that enables effective work environments with timely deliverance. Pricing Model: After a free trial that ... Read More »

#LastSelfie: WWF\’s Brilliant Snapchat Campaign


Social media has become the medium where brands have made it their word of mouth. The latest app, Snapchat developed by Evan Spiegel and Jonathan May, carved way for an engaging campaign created by the World Wildlife Fund (WWF) called the #LastSelfie. #LastSelfie Snapchat is popular for its photo and video sharing features with a specialty of setting a time limit for the viewing of the same by the sender to the recipient, ranging from 1 to 10 seconds. WWF used SnapChat by sharing \’selfies\’ of many endangered animals such as tigers, polar bears, dolphins and others under the hashtag #LastSelfie. These images ... Read More »

Which Social Media Platforms Should Your Brand Be On?

Which Social Media-Infographics_G+

The all encompassing social media has got everyone running at a marathon\’s pace to create a presence on the world wide web. With the online marketing cosmos having players such as Facebook, Twitter, Instagram, Pinterest, Vine, LinkedIn to name a few, the dilemma of making the right choice for marketing your product/blog/service is no less complicated than a three year old solving a Rubik\’s Cube. Why Should You Be Present On Social Media? Create a presence on social media to monitor what’s being said about you Incredible tool for deepening connection with customers Yield larger interest among customers through detailed marketing ... Read More »

Topsy: A Twitter Search and Analytics Tool


With billions of tweets being posted on Twitter every hour, a free twitter search tool is definitely very handy. Introducing Topsy, which unlike the usual Twitter Search, is a tool that allows marketers to search for tweets from the date of inception of Twitter all the way back from 2007. Topsy allows marketers to track their brand on twitter, analyze how content is being shared (whether through links, photos, videos, or plain text), who are the active participants in the tweets, the key influencers and the sentiments over the brand over time. “How do you make sense of 400 billion pieces of ... Read More »

Increase Engagement Through Photo And Video Contests

Screen Shot 2014-06-20 at 6.00.46 PM

Brands are on every social media platform imaginable to make their mark, fetching themselves some likes, getting pinned on boards or simply busy sharing an \’inside\’ view of their workplace. However, getting the end user engaged requires a lot of efforts by brands and that can be done via photo and video contests. Analysed below are examples of two popular brands that have successfully created contests to win over their audience and increase engagement. Skittles: BFF Campaign Skittles took to social media in 2009 and since creating their Facebook page, they have garnered over 26 million page likes. One of their tactics was to make their page fun ... Read More »

ReadingPack: Read, Share and Socialize


Website: ReadingPack App Download Link: Google Appstore About: ReadingPack provides you with a streamlined access to discover, save and share articles of your interest, from anywhere within the web. ReadingPack provides you with a reading list based on your interest that can be shared with friends and followers. Imagine a Pinterest like tool – but made primarily for articles! Cost of Application: Free! Lets\’s say you laid hands upon a really interesting article but don\’t have the time to read it just then! More so, you would like to share it with a friend and also know what they have been reading. Do all that ... Read More »

Brightpod: A Project Management Tool


Website: Purpose:  A project Management tool that allows users to create, delegate and communicate tasks within teams. Pricing : Price ranges from $19 to $129. A 2 week trial is available as well. A lot of hard work goes into the conceptualizing, programming, delegation, execution and follow up of any project or campaign. Until now, there were never really any technological help that could assist a team. But yes, only until now! Brightpod by Synage Software, helps you plan, collaborate and delegate all your digital marketing and creative projects on the browser. Brightpod\’s consumer friendly dashboard helps you effectively create pods, or projects, using a ... Read More »

General Electric\’s Instagram Content Strategy Analyzed

Screen Shot 2014-06-12 at 6.33.34 PM

\”Imagination at work\” constitutes General Electric\’s promise in the fields of science – be it healthcare, finance, industrial engineering, energy or social media. GE has not held back in creating its space in the media mammoths like Facebook, Twitter and everything else. Now comes, Instagram - GE\’s presence on Instagram? Over 170,500 followers – yes, it\’s not much compared to some celebrities but for an organisation like GE, that\’s a huge feat to achieve. How can a company that deals with manufacturing windmills and healthcare and industrial gadgets make people on the social media wait anxiously for a campaign created called Instawalk - #GEInstaWalk and #GEInspiredMe. General Electric\’s Content Strategy ... Read More »

Get Weekly Insights In Your Inbox!

Get Weekly Insights In Your Inbox!

Our weekly mailer highlights the best content from Beta21 for community managers and social marketers! Grab a coffee, settle down, take it all in and you'll be informed for the rest of the week in 15 minutes flat!

It's awesome. We promise.