Author Archives: Peter Allmer

Peter Allmer is a recent graduate of The College of New Jersey, where he excelled in the studies of Marketing and Psychology. During college, Peter participated in running and managing a number of psychology and market research labs, as well as assisting in advertising research. Since graduation, Peter has created his own marketing blog, called AdvertiseMind, where he writes and shares valuable and interesting marketing articles and information. Peter is now working as a Web Journalist for the social media start-up, Circus Social, as well as a freelance writer in the fields of marketing and psychology.

Playing the Facebook Game: Dealing with the Facebook Algorithm Change


Imagine, that as a social media marketer, you have poured hours of time and resources over the past several years into building your brand on Facebook. Your brand page has thousands of followers and likes, and consistently updated content. You have been using Facebook as a valuable tool to spread your brand and drive traffic. Then, one morning, as you routinely check your traffic analytics, you notice that your organic traffic has dropped over 50%. “This must be a mistake!”, you think to yourself. But it is not mistake, and social media marketers around the world do not need to ... Read More »

Top 10 Tweets: What Everyone is Talking About on Twitter


It has been said that a picture is worth a thousand words. In today’s modern age of social media, the same concept applies to a Tweet–even though this Twitter trademark can only be composed of up to 140 characters. If the words “Tweet” and “Twitter” sound like child’s gibberish to you, then it is very possible you have been living out in the woods with no access to technology for the past 7 or so years. Twitter is a social media platform founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams (no relation to the whiskey). ... Read More »

Get Weekly Insights In Your Inbox!

Get Weekly Insights In Your Inbox!

Our weekly mailer highlights the best content from Beta21 for community managers and social marketers! Grab a coffee, settle down, take it all in and you'll be informed for the rest of the week in 15 minutes flat!

It's awesome. We promise.