Campaigns

Increasing Engagement: IKEA Creates A Website On Instagram

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There are brands that follow the norm, and there are brands that go beyond the norm. And then there are brands, only a few of them albeit, which don’t even consider the much-travelled-path of being ‘norm’. They disrupt, they transform, and they set templates for new norms. While companies across the world are still trying to figure out ways in ...
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7 Ways To Achieve Direct Response Marketing

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Online marketing can go in millions of different directions, but the one marketers seem to stick with the most is direct response marketing. This type of marketing inspires an immediate response from consumers. You might want more people to sign up for your e-newsletters, attend your webinars or simply buy something from you. With this type of marketing, you can ...
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Hashtag Woes: Lessons From The Ice Challenge

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Hashtags – the little bookmarks of the internet are also one of the most exploited tools in social media campaigns. Brands use these all the time to promote themselves and get their campaigns trending. However, every once in a while, this strategy can backfire leading to really confusing situation for the brand as well as the brand\’s followers. We have ...
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The Importance of Social User Experience Design

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User experience design enhances customer satisfaction and loyalty by making your campaign website or social site easier and more enjoyable to use. This design allows you to gauge how consumers will react to your social and digital marketing campaigns once they are live, followed by an analysis of their behaviors. These are main aspects of UX: Visual Design Visual design represents the ...
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#LastSelfie: WWF\’s Brilliant Snapchat Campaign

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Social media has become the medium where brands have made it their word of mouth. The latest app, Snapchat developed by Evan Spiegel and Jonathan May, carved way for an engaging campaign created by the World Wildlife Fund (WWF) called the #LastSelfie. #LastSelfie Snapchat is popular for its photo and video sharing features with a specialty of setting a time limit for the ...
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3 Best Pinterest Campaigns From Big Brands

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Think of the best social media campaigns by brands. Think again. Make a quick mental list. Stop. Chances are that a Pinterest campaign did not make that list. It’s not surprising. Despite tremendous and meteoric rise, this four-year-old visual communication social platform has not managed to strongly resonate with social media managers. Brands that have a huge visual element such as apparel, ...
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5 Best Twitter Campaigns From Big Brands

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August 2007, and the Twitter account @MrMessina have played an important role in shaping the internet as we know it today. Yes I\’m talking about the very first use of hashtags on the internet. Ever since then, these tiny little markers of the internet have spread like wildfire across almost every single social platform and play a massive role in ...
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QUIT\’s Creative Vine Campaign For World No Tobacco Day

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Quit is a non-profit organization that aims to deter children from smoking so when faced with the challenge of creating a campaign for World No Tobacco Day they turned to M&C Saatchi Sydney. M&C Saatchi wanted to communicate the dangers to Quit’s young demographic in such a way that it would be ‘cool’ to share. Often, the challenge that most ...
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The Rise of High Quality Content Marketing

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Several years ago, companies thought content marketing was a niche strategy that only applied to certain businesses. Really, why would a computer brand blog or why should a restaurant post photos on Instagram? While content marketing might be great for magazines, interior designers and other business that create, most businesses just don\’t have the time and energy for content marketing. ...
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Increase Engagement Through Photo And Video Contests

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Brands are on every social media platform imaginable to make their mark, fetching themselves some likes, getting pinned on boards or simply busy sharing an \’inside\’ view of their workplace. However, getting the end user engaged requires a lot of efforts by brands and that can be done via photo and video contests. Analysed below are examples of two popular brands that have successfully created ...
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