Campaigns

Here\’s How Cancer Research UK Raised £8 Million Using Selfies

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Over the past two weeks, Cancer Research United Kingdom (CRUK) raised over £8 million from the viral spread of barefaced ‘selfies’ on social media. The intriguing part of this campaign is that CRUK was no way involved in creating this social movement. So how did the British, Canadians, Americans and tons of other people around the world get involved in ...
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Prankvertising on Social Media

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How do you make a social media audience share your video even if it is completely irrelevant to them and their interests? The answer: prankvertising. One agency to experience great success with is Thinkmodo, who specialise in viral video. The concept setting up a prank and filming it so it will go viral seems like a tricky concept. How do you ...
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Guerrilla Humanitarianism in Serbia: #FeedTheDog

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It is strange how little we need to be happy and satisfied. Even more interesting is how a small act of kindness can brighten our day. This is the essence of humanitarian guerrilla action #FeedTheDog (#NahraniPsa) based in Serbia, but is fast spreading throughout the entirety of the digital Balkan. https://www.facebook.com/photo.php?fbid=436100893187192 The idea behind this action is simple: good people ...
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Get Ready to Newsjack the Oscars

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There’s no time like Oscar-time to newsjack! Sure, last year was a little embarrassing, with most brands doing it all wrong and tweeting inanities of all kind just to have in on the golden buzz. But, there’s no reason one shouldn’t feel optimistic this time around! After all, with one full year of practice behind them, brands are probably better ...
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How 2013\’s Campaigns Will Inform Those of 2014

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The Interactive Advertising Bureau studied the most successful digital campaigns of 2013 and rewarded the brands that did best at the IAB Mixx awards. To do so, the IAB asked a group of industry experts to help figure out just what it was that made such an impression on the people. So, how did social media help with the success of ...
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Making Your Content Legen-Wait For It-Dary!

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“2014 is here and I am going to make a difference!” How many people you know actually DID something? Brands are all over the place showcasing their new products and services in the fanciest way possible! And screaming out how they are going to be bigger (and better) this year. Amidst the entire craze, partying right from Christmas into the ...
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The Most Memorable Ads of 2013

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The world of television advertising is laced with high drama. Advertisers have to captivate audiences or all their hard work goes down the train with the flick of a remote control button. In 2013, several ads managed to hook audiences by narrating compelling stories that generated brand interest. Nielsen determined the most memorable advertisements aired between January and November in ...
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Adidas Has Mastered the Art of Live Tweeting

adidasuk tweet about f50 shoe product
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Twitter is one of the most popular platforms in social media marketing. Some of the most creative campaigns are twitter campaigns. It is quite interesting to see how brands have adapted to twitter to generate brand awareness and online buzz about their products or services. One of the most interesting twitter strategy has been followed by @AdidasUK, which appears to ...
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The Many Tunes of Social Media: Marketing Lessons From Beyonce

Beyonce Knowles!
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No one was expecting it. There was no buzz. No drum rolls. No plug-gy interviews. Just one word- ‘Surprise!’ And, a teensy video. But, Queen Bey knew exactly what she was doing when she decided to give traditional marketing the cold shoulder to announce the release of her latest album Beyonce– on Instagram. Did the tactic work? Sure. In just ...
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Boost Your Brand with Pinterest

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Let’s face it. Telling a story with visuals is far more compelling than trudging through a thicket of text? Pinterest seems to have got the mantra right! Nope, I am not meaning to be its propagandist – the data is doing all the talking. Before you start to protest, let me lay out the facts first. The current user base ...
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