Campaigns

Stephen Colbert – Grinning to Social Media Success

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\”If you\’re not careful your online past could destroy your offline future\” – Stephen Colbert Stephen Colbert is an American comedian, television host and actor who hosts Comedy Central’s hit satire The Colbert Report. Mocking the news world has not just made Colbert a household name but also won him an Emmy and put him among Time Magazine’s 100 most ...
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Festive Cheer: The Social Way!

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Once into Social Media, you are forever ‘on the job’ – even during the ‘holidays’! Work never slows down during the festive season; but the slog hours do. Thanksgiving, Christmas and New Year’s bring with them a short respite for all those who are ponderously into Social media as part of their job or as a hobby/ passion. When the ...
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Cause Marketing Climbs to the Next Level

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If you strike a chord with the heart, the mind will follow. With brands, it’s no exception. There are ample examples of cause marketing by brands for some years now. We have all seen ads, posts, promotions urging us to buy, like, share something and an equivalent value, fixed by the brand, will be donated in some social cause or ...
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The Year That Was – The Top Social Media Campaigns of 2013

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2013 has been an amazing year for social media. Platforms have taken off, trends have gone haywire and non profit organisations have taken to social media, new terms have been coined, old terms have been re-visited with Facebook changing their algorithm more times than Lady Gaga has caused an outcry. All said and done, 2013 has been a fantastic year ...
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