Six seconds. That’s all you need to promote your brand on Vine. A video sharing app from Twitter is getting bigger and bigger by the day, and some brands are really shining on this platform. All you need to do is make a short looping video, share it on other platforms like Twitter and Facebook, and bask in its success.
The video social network may not seem business friendly for social marketing, but there are opportunities for engagement and retention waiting to be explored. We are accustomed to the long storytelling videos on YouTube and Instagram, but Vine is going to force marketers to get more creative because clearly, six seconds storytelling is a milestone to reach. Believe it or not, it is the shortest largest ‘thing’ in social media marketing.
You can point, shoot and share almost anything and everything that you come across – make sure it’s relevant to your brand. You don’t want to ‘seem’ desperate.
Here are a few brands that are vining away to success (and you are welcome to learn from them!):
- Dove. They have been in the news for their powerful storytelling and guess what? They have mastered the art of vining as well! Dove not just promotes their events through vine videos, but also showcases their products and product mission. (Note: Make cute videos. Consumers are more likely to go purchase those products.)
- Gap. Time lapse, if used correctly can work wonders in showcasing a product and GAP shows the way. (Note: Get creative with time.)
- McDonald’s. You won’t see them vining too often, but the few that they have made are pretty impressive. Their videos feature the food they serve, but they take to moving it about throughout the course of the video than the usual commercials that ask you to come in and buy something directly! (Note: Don’t make your Vines too ‘in your face’ kinds.)
- Urban Outfitters. UO makes videos featuring their products with a twist. They make fun videos using different techniques like quick snapshots and short stories; but they move around a central theme – emergency make up supplies, DIY sparkle shoes, etc. (Note: Make it fun!)
- Nokia. From phone tutorials to stop motions, Nokia has mastered stop-motion filming with some incredible campaigns promoting Windows. (Note: KISS – Keep It Simple Silly.)
- Pepsi. From giving a sneak peek of their products to short silly clips, Pepsi NEXT is doing it right. Well, they don’t really have to sell people their products since they are already a huge corporation. (Note: It’s OK to be silly.)
Here is a comprehensive take on how to make your Vine ‘shine’:
- Time Is Money. Well in this case, it is crucial. Keep your clips within the six seconds offered. Shorter the better.
- Master Storytelling. It’s the latest fad in social media marketing and you have to catch up with it no matter what! So, get creative with those six seconds. If you can’t complete your story in one clip, make sequels to promote all your products. But remember to revolve around the same theme.
- Peek-a-boo. Give your followers a sneak peek of your upcoming products, events etc. It is sure to build anticipation and excitement, and keep them hooked on to your Vines.
- Give Your Voice. Add audio to the short clips to ensure the message is correctly comprehended by your audience. You don’t want your efforts going waste.
- The Human Touch. Make Vines that embody the nature of the brand but give it a human touch to make them more relatable.
- Freshly Baked Content. Give your followers something new and refreshingly tasty often, but remember not to overdo it. Chillax!
- Start A Conversation. Create fun and interesting content to induce conversation and watch the word of mouth work wonders for your brand.
- Magic Of Contests. Engage your audience with periodic contests related to your existing or upcoming products. Give away exciting prizes if you can. (Bribes always work!)
- Hashtag Wonder. Using the appropriate hashtags in your Vine description is a great way to spread your idea among a larger audience.
- Know Your Audience. Vine currently interests the younger lot (starting at 13!). So, it is advisable to take a look at what catches their eye instead of spending time on Vines that are going to get ignored.
- Get The Right People Talking. Making influencers talk about your brand can make a whole lot of difference in the way people perceive it.
The only risk with Vine content is that no one might see it. So target more and more Re-Vines. More Re-Vines means more following.
Time to get your Vine ready!