Case Studies

The Year That Was – The Top Social Media Campaigns of 2013

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2013 has been an amazing year for social media. Platforms have taken off, trends have gone haywire and non profit organisations have taken to social media, new terms have been coined, old terms have been re-visited with Facebook changing their algorithm more times than Lady Gaga has caused an outcry. All said and done, 2013 has been a fantastic year ...
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Amazon US Tops the Traffic Chart on Pinterest for Winter 2013

Amazon's Pinterest Board
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When it comes to social media success stories, Pinterest tops the list with its rapid growth. Nearly four years old, Pinterest grew from having 50,000 to nearly 17 million users in 9 months and is currently hosting over 70 million users. With the success of the network expanding, retailers have been seeking many ways to leverage Pinterest marketing to increase ...
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The Walking Dead\’s Guide to Survival for Marketers

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The Walking Dead is a Golden Globe winning American series that looks at a post-apocalyptic world where survivors battle flesh-eating zombies. Before you raise your eyebrows at the questionable taste of the 12 million people who tune into the show, here’s how it’s revolutionizing social television, marketing campaigns and exemplifying how to last in tough markets. The Walking dead’s social ...
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What\’s the Perfect Post Length Across Social Media Networks?

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Social media is all about having a conversation. As social media executives or community managers we try various combinations to get the perfect post for maximum engagement. The brands we manage have presence on Facebook, Twitter, Google Plus (among others like LinkedIn, Pinterest, Instagram and more). Each of these platforms cater to a slightly different audience, and so the composition ...
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