Case Studies

10 Google+ Tips For Community Managers

Shares


While Google+ has an upcoming 3rd birthday around the corner, there has been some speculation of Google shifting their focus away from the social media platform. Despite naysayers predicting an eventual doom for the social media platform, there are over 300 million active users worldwide who frequent the platform. Before we plunge into our 10 Google+ tips for community managers, here ...
Read More »

QUIT\’s Creative Vine Campaign For World No Tobacco Day

Shares


Quit is a non-profit organization that aims to deter children from smoking so when faced with the challenge of creating a campaign for World No Tobacco Day they turned to M&C Saatchi Sydney. M&C Saatchi wanted to communicate the dangers to Quit’s young demographic in such a way that it would be ‘cool’ to share. Often, the challenge that most ...
Read More »

The Rise of High Quality Content Marketing

Shares


Several years ago, companies thought content marketing was a niche strategy that only applied to certain businesses. Really, why would a computer brand blog or why should a restaurant post photos on Instagram? While content marketing might be great for magazines, interior designers and other business that create, most businesses just don\’t have the time and energy for content marketing. ...
Read More »

Nike’s Instagram Strategy Focuses On It’s Audience

Shares


Nike’s tagline “Just Do It” is not merely an amalgamation of three words. Over the years it has become an anthem. With a reach that transcends languages, borders, and demography, the power of these three small words is larger than life on social media. What happens when a brand that has coined such a powerful slogan takes to a social platform ...
Read More »

7 Social Media Trends and What The Hell To Do With Them

Shares


Social media marketers are forever on the lookout for trends that will not just work the best for their brand, but also make them stand out amongst their competitors. Considering 42% adults online are present on multiple social networking sites for personal and business purposes; staying out dated is totally out of question.  So we decided to give you a ...
Read More »

10 Awesome Twitter GIFs from Brands

Shares


Twitter announced the arrival of the GIFs with a GIF of their own last week, and it was like every brand on Earth with a Twitter account had been sitting on a big pile of great GIFs. It was a GIF explosion right from the very beginning, and we\’re loving it. Here are 10 of our favorite Twitter GIFs so far! 1. Twitter ...
Read More »

Samsung\’s Boring Facebook Content Strategy Is A Big Hit!

Shares


Always on the lookout for the best content strategies being executed by brands the world over, we happened to stumble upon Samsung Mobile USA\’s Facebook page. As much as most of us really like their products and after services, we found their page to be nothing short of boring in an interesting way! Interesting, because their page gives a new meaning ...
Read More »

10 Facebook Tips For Community Managers

Shares


Marketers worldwide have been crying foul about the sudden drop in organic reach on Facebook. As if marketers didn\’t already enough problems, organic reach has become yet another issue to worry about. Before we share with your 10 tips that we\’ve got for managing a Facebook page, here are 5 issues that marketers should be paying attention to on Facebook. ...
Read More »

5 of the Best Brands on Instagram

Shares


Instagram has risen in popularity and importance as a social platform in a fairly short time. Its no wonder the brands would want to be present where their possible target audiences are. The tricky part is building a presence on a platform that involves visual storytelling. Some brands have been quite successful in building a base at the same time ...
Read More »

Increase Engagement Through Photo And Video Contests

Shares


Brands are on every social media platform imaginable to make their mark, fetching themselves some likes, getting pinned on boards or simply busy sharing an \’inside\’ view of their workplace. However, getting the end user engaged requires a lot of efforts by brands and that can be done via photo and video contests. Analysed below are examples of two popular brands that have successfully created ...
Read More »

Get Weekly Insights In Your Inbox!

Get Weekly Insights In Your Inbox!