Case Studies

Microsite Review: Budweiser, the World Cup\’s Official Beer

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Budweiser; hailed as the “King of Beers”, and not without reason. This mega-brand has been around for well over a century, and has built itself a royal legacy where it has become a household name among beer-drinkers, and a staple draft in just about any bar or pub you may happen upon. Marketers around the world can take a page ...
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The Benefits Of Paired Content Writing

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Does your web content appeal to users? Does your content generate any feedback? Quite often we can be so thought focused that we fail to ask our audience whether we are producing good content. Every day, copywriters, clients and editors publish content without much input from their stakeholders. This process can often be a waste of time. Wikipedia proves that using the web for collaboration ...
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Pinterest: Places To Watch The World Cup

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The World Cup has hit soccer fans really hard over the past week with all the flooding on social media, some sharing their rants and congratulatory posts and tweets. Thousands of brands all over the world have been trying to capitalize on this world sporting event and even social media giant Pinterest has joined in. They launched a social campaign ...
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Our Content Marketing Conundrum

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The importance of content marketing is a topic that has been discussed time and time again by marketers and brands. It is a challenging and time-consuming process that that requires planning, research, producing, curating and publishing – ideally done by a team of content marketers. JBH marketing recently released an infographic on content marketing in the United Kingdom based on ...
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8 Stupidest Things That Social Media Managers Do

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It was the tweet mocked around the world. If you\’re a social media manager and you don\’t know who Justine Sacco is, then listen up. Last December, Sacco, a former public relations executive from billion-dollar Internet conglomerate IAC, tweeted a tasteless joke. I say \’former\’ because it didn\’t take long for the global brand to fire Sacco after she used ...
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Why Does Storytelling Make Your Content Stand Out?

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Trends in Social Media seem to be evolving almost daily if not multiple times a day. Getting a grip on every single available platform is most certainly impossible but even keeping tabs on the top most preferred Facebook, Youtube, Twitter, Blogs, Instagram & Pinterest is a huge challenge. To add to it all there are some dark horses that gain ...
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Here\’s Why Brands Should Be Using User Generated Content

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Content Marketing ..is still in news! With the rise in the importance of social media marketing and SMO, content marketing has been the hot topic of conversation amongst digital marketers for some time now. However, creating unique content on a regular basis can be time consuming as well as really expensive (if you\’re outsourcing), restricting the budget for all other ...
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5 Best Vines From Big Brands

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What makes Vine different from all the apps available out there? Does it have potential that other apps don’t? Does it change the face of video sharing in the digital space? Does it tell a better story than posts and tweets? I’m going to say the answer is Yes, Yes and a double Yes for the final question. With all ...
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7 Of The Best Mobile Web Designs

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On average, we spend 3.3 hours on our phone each day. Exact Target released their 2014 Mobile Behaviour Report recently and shared their findings on consumer’s mobile usage patterns. While it is a known fact that a lot of users are increasingly consuming online and social content through mobile devices, some of the statistics have revealed that brands have not ...
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General Electric\’s Instagram Content Strategy Analyzed

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“Imagination at work” constitutes General Electric’s promise in the fields of science – be it healthcare, finance, industrial engineering, energy or social media. GE has not held back in creating its space in the media mammoths like Facebook, Twitter and everything else. Now comes, Instagram – GE’s presence on Instagram? Over 170,500 followers – yes, it’s not much compared to some ...
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