Case Studies

5 Questions Marketers Just Can\’t Get Right in the SMQuiz

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For those of you who haven’t been under a rock for the last few weeks, you’d know that the Social Marketer’s Quiz has been going on in full force. And when we announced the launch of the quiz, we mentioned that one of the best things to come out of this quiz would be the insights. The ability to actually ...
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How Often Should You Reshare Content On Social Media?

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In the ever changing landscape of Social Media, content has always been hailed as the king (we also know that you have heard this umpteen number of times) .Community managers and social media managers worldwide fight the demon of ‘producing fresh content’ everyday. It may not be always feasible to provide ‘uniqueness’ and therefore it is a common practice for ...
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8 Hashtag Mistakes You Don\’t Want To Make

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As all social media marketers are aware, the “hashtag” can be a very powerful tool, whether it is used on Twitter, Facebook, Instagram, or any other such platform. However, as the age old adage goes, with great power comes great responsibility. We will be taking a look at several big name brands who made some irresponsible (and even just plain silly) ...
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The Best Social Media Campaigns of 2014

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Companies take to Facebook and other social networking platforms everyday, to run contests with the purpose of creating more engagement, generate more fans and increase loyalty amongst audience members for the brand. Some get it right and some fail miserably. Although we can fill volumes of books on botched social media experiments and failed campaigns, for now we’ll focus on ...
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A Guide To Creating The Perfect Feedback Form

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Everyone has a feedback form on their website, but not a lot of them put enough thought behind one. Most of the feedback forms that I see on websites and Facebook pages tend to have very similar characteristics. Enter your name, e-mail address, message and also solve this CAPTCHA created by Satan himself. So how do you create the perfect ...
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6 Ways To Grow Your Instagram Follower Base Like a Boss

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Instagram’s edge over Facebook, Twitter and Pinterest is that it’s composed only of little square filtered images with no word limit for the caption. Many businesses would assume that this is the best social media app for posting their product images in order to promote them, but they’d be wrong. The hard sell tactic doesn’t work as well anymore, and it definitely doesn’t reflect well on social media. If you bombard your followers with promotions, you’ll end up with one less follower each hour.
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5 Best Instagram Campaigns of 2014… So Far!

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Instagram is a social media platform best used with a good #Hashtag. With the right type of content, and a little bit of interaction with your followers, you\’ll be able to build trust with your social media audience, possibly go viral, and best of all – have some fun! Read on for five excellent examples from companies so far in 2014. ...
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5 Unusual Marketing Tools for Entrepreneurs

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It’s incredibly hard to get hardcore data around the number of entrepreneurs in the world, but at the beginning of 2012 – the number was pegged to be around the 400 million mark. Two years later, I\’m positive that that number has dramatically increased. With hundreds of millions of entrepreneurs around the world kickstarting their business and trying to get ...
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The Only Guide You Will Need For Live Tweeting

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The new age grapevine today is unarguably Twitter, making it an exciting platform for marketers. While many brands are burning their pockets with high budget marketing campaigns, for others innovation and fan build up increased simply through ‘meme-jacking’. Yet another compelling marketing tactic that is gaining popularity is ‘Live tweeting’. Not only is it a cost effective way, it also ...
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Content Adaptation: Grow Your Online Presence Effectively

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I work with a wide variety of clients in a social media and content creation context. I have one idea that I like to use for all of them, and no, I don’t recycle my idea over and over – I recycle theirs! This concept is commonly called content repurposing or content adaptation. I prefer content adaptation. I use this ...
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