Case Studies

For those of you that have been living under a rock for the last two weeks, Circus Social\’s Social Marketer\’s Quiz has got the entire online marketing community buzzing. Spread over 10 rounds, the quiz asks marketers questions about how well they engage, how good their content marketing and SEO skills are, how ethical they are – and tons of ... Read More »

In a previous post by Divya Ramesan on developing a content strategy for your brand, she discussed timeliness and location as important factors that determine the success of your strategy. Most digital marketers and social media managers schedule their posts according periods that bring about the highest engagement from their audience using social software – which is a perfectly accurate ... Read More »

Agile development is one of the big buzzwords of the digital industry but what exactly does it mean? Put simply, agile development is a way of managing teams and projects in order to deliver work in an efficient way. Agile Manifesto The use of the word agile in this context derives from the agile manifesto, a better way to manage development ... Read More »

Coca Cola has been a synonym to \’Happiness and Sharing\’ for over a hundred years since it\’s conceptualization. From the year 1881 to the twentieth century, Coca Cola is one of the first brands that was truly global to the very meaning of the word. From its launch in America in the 18th Century, Coke managed to spread it\’s bottling ... Read More »

Everybody is jumping on the bandwagon of social media. Businesses large or small, want to be where their audience is – online. But what does that really entail? Posting updates? Sharing links? Forcing your meaningless product on people? It’s neither of these and organizations need to realize this quickly. Besides the cost of a skilled team, it doesn\’t take a huge amount of ... Read More »

How many non-profits do you ‘like’ or ‘follow’ on social media? Have their content marketing strategies caught your attention? Do you think your strategy is effective enough move your fans? At the heart of all successful content marketing strategies lie well-told brand stories. There are different strategies like pictures, images, text ads and more that serve their own benefits in ... Read More »

Most people believe that only four people in the entire history of humanity have had any sort of liking towards numbers, and one of them was Pythagoras. As marketers, we don\’t like numbers unless they say things like \”400 shares\” or \”800 comments\”. Those are numbers we can deal with. But each time a client asks us to give them ... Read More »

Even if you’ve been working in the marketing industry for years, there’s still something intimidating about digital marketing. Online users are certainly a lot more fickle and their attention spans are shorter, compared to those whom you can market to face to face or through billboards or print ads. Read More »

Social Matters was a 2-day event under All That Matters, the only event in Asia that connects businesses and fans at one location. If you missed our previous article from Digital Matters, read it here. The issues and trends raised by the speakers during the discussion panels at Social Matters heavily revolved around a lack of conversation and engagement with audiences on social ... Read More »

One of the trickiest questions you can ask a marketer is how good they are. The question makes them say bizarre things like, \”Oh, well. I got 19% ROI on the last campaign I ran.\” or \”I manage about 9.4% engagement on my Facebook page.\” – answers which might make a little bit of sense to those of us associated ... Read More »