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5 Unusual Marketing Tools for Entrepreneurs

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It’s incredibly hard to get hardcore data around the number of entrepreneurs in the world, but at the beginning of 2012 – the number was pegged to be around the 400 million mark. Two years later, I\’m positive that that number has dramatically increased. With hundreds of millions of entrepreneurs around the world kickstarting their business and trying to get ...
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An Expert\’s Views on Effective Social Media Engagement

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The debate about Facebook\’s organic reach drop is still in full swing. Many still believe that there is hope for some free marketing on Facebook, and continue to pump time and effort into creating effective content for their pages. A lot of marketers have either given up, or simply accepted that Facebook is \”pay to play\” – and have started ...
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Video Marketing: An Effective Strategy For Non-Profits

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How many non-profits do you ‘like’ or ‘follow’ on social media? Have their content marketing strategies caught your attention? Do you think your strategy is effective enough move your fans? At the heart of all successful content marketing strategies lie well-told brand stories. There are different strategies like pictures, images, text ads and more that serve their own benefits in ...
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Adsy.me: A Tool To Increase Audience Engagement

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Company: Adsy.me Website: www.adsy.me About: Adsy.me is the first mobile web application that enables everyone to create and share mobile web applications from their smartphones. These applications are distributed as short URLs are are easy to share via text messages, email or on social networks. It is optimized for iOS 6+ and Android 4.1+ . Usage: This tool can be ...
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An Expert Explains the Importance of Analytics in Social Media Marketing

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Most people believe that only four people in the entire history of humanity have had any sort of liking towards numbers, and one of them was Pythagoras. As marketers, we don\’t like numbers unless they say things like \”400 shares\” or \”800 comments\”. Those are numbers we can deal with. But each time a client asks us to give them ...
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Are You Any Good at Marketing?

Take the quiz and find out!
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One of the trickiest questions you can ask a marketer is how good they are. The question makes them say bizarre things like, \”Oh, well. I got 19% ROI on the last campaign I ran.\” or \”I manage about 9.4% engagement on my Facebook page.\” – answers which might make a little bit of sense to those of us associated ...
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A Community Manager\’s Guide To LinkedIn

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As a Social Media aficionado, I usually spend few hours exclusively to update myself with the latest in Social Media world, especially through Facebook, Twitter and LinkedIn. While Twitter and Facebook gives me an opportunity to be updated with both personal and real time happenings in my network, I use LinkedIn not only to connect with like-minded individuals, but also ...
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Learning From Your Competitors’ Social Media Profiles

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Marketing your business well in the digital world that dons different trends every other day can be really tough. Not being able to match up might make you lose a few points in the eyes of your customers but not keeping a tab on what your competition is up to is certainly going to make you lose more than just ...
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A Community Manager\’s Guide To Scoop.it

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The first few adjectives that came to my mind when I was doing my research on Ally Greer by scouring through all her social media platforms (a.k.a stalking her) were feisty, positive and funny. Let’s not forget of course her superb skills at being a community manager for Scoop.it. That’s the reason we desperately wanted to squeeze out some secrets ...
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Here’s What Every Minute on the Internet Looks Like

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Yes, the internet is vast. Yes there’s a lot of stuff happening on it all the time. When you throw 2.4 billion people on a single network – activity is to be expected. How much activity though? Last year, DOMO created a really nifty infographic showcasing what goes on every minute on the internet. And because they’re such great guys, ...
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