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8 Differences Between Community Managers and Social Media Managers

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I spend a lot of time on LinkedIn. I\’m careful about the kind of people that I connect with, and as a result I\’m exposed to some really interesting discussions and viewpoints – something that I find hard to come across on Facebook. Especially if it\’s anything related to the industry I work in. Over the course of the last ...
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5 Essential Twitter Tips from Twitter (Yeah!) For Small-Medium Businesses

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The initial stages of starting up a business are often the hardest. There are several issues to consider in terms of marketing and budgeting. The most important one being the process of creating and maintaining your brand’s awareness level. How should you get noticed amongst your target audience in the most cost-effective way? Creating brand awareness through advertising and publicity can ...
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Instagram Hits 200 Million Active Users – Here\’s What You Need to Know

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Exponential growth is nothing new. With the advent of websites like Upworthy and BuzzFeed, it\’s pretty much become the norm these days. Regardless, Instagram\’s trajectory over the last six months seems to be… a little more than just exponential growth. In a release today, the Facebook owned company announced that they\’d hit 200 million active monthly users. If you remember, ...
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An Introduction to the Ultimate Social Media Tool – Sprout Social

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A lot of social media tools have been invented and a significant amount of them faded away quickly; be it due to their limited functionalities or their similarity to another in the market, there wasn’t possibly any way they could have survived in this ever changing world of social. But there was one tool that stood out then and continues ...
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Google+ Changes Link Share Layout With Larger Images

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While many remain skeptical about the popularity or eventual success of Google+, I for one am quite happy with the experience Google+ provides. I\’m a part of some interesting communities where I often find interesting discussion taking place, and often it\’s a little more fun to go through my Google+ feed rather than my Twitter feed because it\’s a lot ...
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Oli Gardner on Brand Building and Writing Compelling Content

Oli Gardner of Unbounce
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When landing page expert Oli Gardner opened up his inbox one morning and spotted an email from Dharmesh Shah, he knew it was going to be a good day. \”Waking up to that is way better than a cup of Folgers. When the message is an invitation to do an “Ask Me Anything” on Inbound.org, it\’s even sweeter,\” Oli tells ...
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A Lesson in Customer Service from Moz

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Like every other social media / content strategist out there, I have Moz\’s blog in my RSS feed and I follow them on Twitter. They come up with some pretty nifty content all the time, and at least for me, are the most trustworthy source for SEO information out there. I\’ve always held them in high stead for being classy ...
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The State of Community Management From An Expert\’s Perspective

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From time to time, I like to pick the brain of a community manager or social media marketer and understand how they function and approach the various aspects of social media and content. Given how vast and diverse social media is, there are literally hundreds and thousands of opinions around community management and social floating around there, and it\’s important ...
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SocialBro – The Best ‘Bro’ for Twitter Management

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Right from its inception in 2006, Twitter has been a constant platform for unique engagement across the world. Due to lack of its native analytics tool, Twitter analytics were dependent on third party applications/services and till date the native tool does not provide the very best, hence more and more brands across the globe have been collaborating with tools to ...
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Thanks to Listly, You Don\’t Need to Suck Up to Influencers Any More

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Reaching out to the influencers in your field can not only be tiresome, but troublesome as well. The research it takes to find one influencer with maximum followers can be hectic and the process after that doesn’t get any easier. They sometimes don’t respond to the dozen of mails you send to them requesting a mention of your brand ‘once’ ...
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