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A Marketer\’s Introduction to WeChat

An Introduction To WeChat
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Tencent’s Weixin, internationally popular as WeChat, is the upcoming mobile messaging app. WeChat was launched in January 2011 and has its largest market in China and is steadily expanding in Asia – Malaysia, Thailand, India and Hong Kong. For those who haven’t had a rendezvous with WeChat yet some consumers would call it a combination of Whatsapp, LINE and Viber. ...
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Food, the New Kink: Integrating Food into Your Brand

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The Food Revolution Did you know that the word \’food\’ is searched over 4 million times on an average in a month? 4 million. Yes those are right and let us not get into the specific keywords, the number goes into many more millions and you realize that one of the things that netizens around the world are obsessed with is ...
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Are your Employees your Best Social Media Marketers?

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In this digital age of chronic information ODs and super-aggressive marketing, customers are often left reeling. Where do they look, what do they buy, how do they choose? There’s just too much going on and everything is literally shoved in their faces, through various channels and outlets. In such a scenario, how can you make your product stand out? Well, ...
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Can I Have McContent Please? A Lesson for Bigger Brands

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When it comes to content marketing, social media content and the like – no one seems to be short of ideas. What kind of content will work? What kind of content won\’t work? It\’s all a guessing game as far as some marketers are concerned. Sometimes, a post posing a question does well. Sometimes it doesn\’t. Sometimes a photo of ...
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JustIn Time to Ride the Marketing Wave: Bieber and Social Media

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I am not given to chronic bouts of weeping and shrieking whenever the two magic words – Justin Bieber – are uttered in my presence. I am 26, for Chrissake. But, if the hormones and vocal chords of my teenaged niece and her global band of Beliebers have been on overdrive since 2008 – the year the pop star was ...
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The NFL\’s Television Strategy Would Suck on Social Media

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America\’s National Football League is one of the most popular sporting leagues in the world. How popular? Let\’s just say that 34 out of 35 of fall\’s most watched TV shows in the US were NFL games. We\’re not kidding. The average game got 17.6 million viewers and 205 million Americans watched at least one game. The most watched NFL ...
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A Marketer\’s Introduction to LINE

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If LINE was a person then he/she would be cute and expressive (with stickers), smart (with the app design), simple (with features), good communication skills (with chats, voice calls and video calls), popular (with Professional accounts) and a great buddy to have (native mobile app). No wonder, it got 100 million friends in 19 months. It took Facebook 54 months ...
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How 2013\’s Campaigns Will Inform Those of 2014

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The Interactive Advertising Bureau studied the most successful digital campaigns of 2013 and rewarded the brands that did best at the IAB Mixx awards. To do so, the IAB asked a group of industry experts to help figure out just what it was that made such an impression on the people. So, how did social media help with the success of ...
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Social Media Resolutions for Facebook

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New Year’s eve is incomplete without making resolutions and we are sure that most of you would have begun this year with at least one, if not many. With all the merrymaking, there were timeline’s flooded with “check-ins” and “comments” and the photos “tagged” like never before. There has never been a moment in recent times, when Facebook has not ...
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Social Superstar: Jessica Quinn

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Are you the best social media manager in the world? If you\’re not on the top in this quiz, chances are that you\’re not. Circus Social, developer of social media tools for digital marketers, launched the Community Manager\’s Quiz in October 2013 with the intent of helping social media marketers realize how good they truly were at marketing. After answering ...
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