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GE: The Most Exciting Boring Brand on Social Media

General Electronic's account on Pinterest - Badass Machines
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The brand you get to do social media for, is not always your choice. Some of you are lucky to get interesting fashion or lifestyle brands, whereas there are others who have to strategise for ‘boring’ brands like financial or consultancy brands. One of the many woes of a community manager is to come up with interesting content for a ...
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Google Plus – the dark horse emerges from anonymity

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While all of us were training our resources on Facebook, Twitter and LinkedIn – Google Plus was making a sly and steady ascent to the top. Recently, the dark horse made to it to the second spot right next to Facebook in terms of active users. Twitter, toppled, tumbled to the third. Many of us dismissed Google Plus as a ...
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Adidas Has Mastered the Art of Live Tweeting

adidasuk tweet about f50 shoe product
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Twitter is one of the most popular platforms in social media marketing. Some of the most creative campaigns are twitter campaigns. It is quite interesting to see how brands have adapted to twitter to generate brand awareness and online buzz about their products or services. One of the most interesting twitter strategy has been followed by @AdidasUK, which appears to ...
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Social Media Strategies In The Airline Industry

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Who’s flying in Social Media? Brands are finally coming to terms with the fact that social media is important and its probably one of the best mediums to interact with them.  This is even more important for the airline industry as they are dealing in a high involvement product- air tickets. Big Players Most of the airlines within India have ...
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Life of Pie: PewDiePie\’s Reign Over YouTube

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He has been accused of having the IQ of a goldfish, going off on inane rants, trivialising the very serious business of video games, conversing with inanimate objects and being prone to moronic ‘psycho babble’. Yet, he is the biggest thing on YouTube. How big? Well, big enough to be a lot bigger than Taylor Swift, Justin Bieber, Rihanna and ...
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The Year That Was – The Top Social Media Campaigns of 2013

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2013 has been an amazing year for social media. Platforms have taken off, trends have gone haywire and non profit organisations have taken to social media, new terms have been coined, old terms have been re-visited with Facebook changing their algorithm more times than Lady Gaga has caused an outcry. All said and done, 2013 has been a fantastic year ...
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Amazon US Tops the Traffic Chart on Pinterest for Winter 2013

Amazon's Pinterest Board
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When it comes to social media success stories, Pinterest tops the list with its rapid growth. Nearly four years old, Pinterest grew from having 50,000 to nearly 17 million users in 9 months and is currently hosting over 70 million users. With the success of the network expanding, retailers have been seeking many ways to leverage Pinterest marketing to increase ...
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The Walking Dead\’s Guide to Survival for Marketers

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The Walking Dead is a Golden Globe winning American series that looks at a post-apocalyptic world where survivors battle flesh-eating zombies. Before you raise your eyebrows at the questionable taste of the 12 million people who tune into the show, here’s how it’s revolutionizing social television, marketing campaigns and exemplifying how to last in tough markets. The Walking dead’s social ...
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What\’s the Perfect Post Length Across Social Media Networks?

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Social media is all about having a conversation. As social media executives or community managers we try various combinations to get the perfect post for maximum engagement. The brands we manage have presence on Facebook, Twitter, Google Plus (among others like LinkedIn, Pinterest, Instagram and more). Each of these platforms cater to a slightly different audience, and so the composition ...
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