Which Is The Best Social Media Platform For Customer Service?

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Social media is not just a fad amongst teenagers anymore, businesses are using it for marketing purposes and a lot more the world over. It is increasingly being recognized as a platform where customers can raise their concerns (good or bad) related to that business’s products/ services. “A lot of people think that Twitter is a fad and you can’t ...
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A Community Manager\’s Guide To Scoop.it

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The first few adjectives that came to my mind when I was doing my research on Ally Greer by scouring through all her social media platforms (a.k.a stalking her) were feisty, positive and funny. Let’s not forget of course her superb skills at being a community manager for Scoop.it. That’s the reason we desperately wanted to squeeze out some secrets ...
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6 DOs and DON\’Ts of Humour in Social Media Customer Care

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The epic stance put up by Dave Carroll against United Airlines when the airline broke his guitar was all the rage back in 2009. The video that was uploaded on YouTube has garnered a whooping 13 million hits and according to Daily Mail UK this incident brought a 10% decline in its share prices back then. Who would have guessed that a humourous video on ...
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Keywords That Get Content Shared On Social Media

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The two most important things in content marketing are words (duh!) and visuals. A marriage made in heaven between these two items would surely get you the attention and virality that you’re looking for. But what keywords should you be using to attain the much anticipated traction for your articles? This infographic created by Quick Sprout sifts through the top ...
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SocialFlow: A Tool For Real Time Engagement

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Company: SocialFlow Inc. Website: www.socialflow.com About: SocialFlow uses real time data to understand the changing trends amongst your audience and map your content on those platforms where it will get maximum attention. Usage: This social media tool is best suited for businesses that rely a lot on their content marketing strategy. It couples technology with industrial insights to give social ...
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Here’s What Every Minute on the Internet Looks Like

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Yes, the internet is vast. Yes there’s a lot of stuff happening on it all the time. When you throw 2.4 billion people on a single network – activity is to be expected. How much activity though? Last year, DOMO created a really nifty infographic showcasing what goes on every minute on the internet. And because they’re such great guys, ...
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8 Differences Between Community Managers and Social Media Managers

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I spend a lot of time on LinkedIn. I\’m careful about the kind of people that I connect with, and as a result I\’m exposed to some really interesting discussions and viewpoints – something that I find hard to come across on Facebook. Especially if it\’s anything related to the industry I work in. Over the course of the last ...
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5 Essential Twitter Tips from Twitter (Yeah!) For Small-Medium Businesses

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The initial stages of starting up a business are often the hardest. There are several issues to consider in terms of marketing and budgeting. The most important one being the process of creating and maintaining your brand’s awareness level. How should you get noticed amongst your target audience in the most cost-effective way? Creating brand awareness through advertising and publicity can ...
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The Most Effective Way to Read Articles Later with Pocket

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So you have just come across this article but you\’re running late for a meeting. What should you do? Well, save it for later in your Pocket. Confused? Let me introduce to you yet another creation of social media which is known to be obsessed with making things easy for its users:  the Pocket app. Formerly known as literally – ...
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Twitter\’s Latest Changes Are Pissing People Off

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After talks of canning the hashtags, @-replies and music app, Twitter has announced the roll out of a few new features for its users. These features include the ability to select up to four photos at a time to upload while composing a tweet and its display as a collage on the tweet’s detail screen. Danny Sullivan does a test run ...
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