Optimizing Content in a Time of Zero Organic Reach

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The talk of the town for the last couple of months has been Facebook\’s decision to slash the organic reach of brand pages down to about 3-5%. Some have managed to sustain a slightly higher level of organic reach, and most have complained of it being even lower. There\’s a strong belief that organic reach will be down to zero ...
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A User\’s Guide to Keeping Track of Facebook Page Updates

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The entire realm of social media marketing has been buzzing about the significant drop in organic Facebook post views. The social media giant rolled out a new algorithm late last year, which has resulted in a significant decrease in post views for many Facebook pages. We’ve touched on this issue before here and since then, the numbers have continued to ...
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A One Day 400,000+ Increase in Facebook Page Likes Explained

Facebook Page for KFC USA
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Being rated as one of the most coveted fast food brands in the world doesn\’t come easy. Apart from keeping the best quality standard around the food making it ‘talk of the town’ requires a robust marketing strategy. Like all other businesses fast food brands have endorsed ‘Social Media’ as the new marketing mantra, and are in the race for ...
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Here\’s How Cancer Research UK Raised £8 Million Using Selfies

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Over the past two weeks, Cancer Research United Kingdom (CRUK) raised over £8 million from the viral spread of barefaced ‘selfies’ on social media. The intriguing part of this campaign is that CRUK was no way involved in creating this social movement. So how did the British, Canadians, Americans and tons of other people around the world get involved in ...
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Instagram Hits 200 Million Active Users – Here\’s What You Need to Know

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Exponential growth is nothing new. With the advent of websites like Upworthy and BuzzFeed, it\’s pretty much become the norm these days. Regardless, Instagram\’s trajectory over the last six months seems to be… a little more than just exponential growth. In a release today, the Facebook owned company announced that they\’d hit 200 million active monthly users. If you remember, ...
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An Introduction to the Ultimate Social Media Tool – Sprout Social

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A lot of social media tools have been invented and a significant amount of them faded away quickly; be it due to their limited functionalities or their similarity to another in the market, there wasn’t possibly any way they could have survived in this ever changing world of social. But there was one tool that stood out then and continues ...
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Don’t be Offended When I Tell You Why Everyone Is Unfollowing You

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One of my favorite social media sites to not only use but also write about is Twitter; a great marketing medium for brands and people who know how to use it properly.  Twitter has also become a platform for engaging customers to receive feedback, positive or negative. Let me explain the “know how to use it properly” statement a little bit more; ...
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Google+ Changes Link Share Layout With Larger Images

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While many remain skeptical about the popularity or eventual success of Google+, I for one am quite happy with the experience Google+ provides. I\’m a part of some interesting communities where I often find interesting discussion taking place, and often it\’s a little more fun to go through my Google+ feed rather than my Twitter feed because it\’s a lot ...
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Everything on Social Media On Just One Page with Tagboard

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In case you haven\’t noticed already, we love the idea of running contests, and we think that amazing campaigns are the way to go forward in social. It\’s not enough for you create a cool video, it\’s not enough for you to create a nice infographic or a good piece of content. You must drive conversation. You must get people ...
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Konnect Social – A Cost Effective Alternative to Radian6

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Social Media trends are changing globally at a very abrupt rate. The power of Social Media is getting recognised not only from a communication perspective but also from an engagement and business opportunity by many brands. Having said the same, this aspect of marketing and branding is quite futile without proper monitoring, analytics and reporting. With no dearth of evaluation ...
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