Oli Gardner on Brand Building and Writing Compelling Content

Oli Gardner of Unbounce
Shares


When landing page expert Oli Gardner opened up his inbox one morning and spotted an email from Dharmesh Shah, he knew it was going to be a good day. \”Waking up to that is way better than a cup of Folgers. When the message is an invitation to do an “Ask Me Anything” on Inbound.org, it\’s even sweeter,\” Oli tells ...
Read More »

A Lesson in Customer Service from Moz

Shares


Like every other social media / content strategist out there, I have Moz\’s blog in my RSS feed and I follow them on Twitter. They come up with some pretty nifty content all the time, and at least for me, are the most trustworthy source for SEO information out there. I\’ve always held them in high stead for being classy ...
Read More »

The State of Community Management From An Expert\’s Perspective

Shares


From time to time, I like to pick the brain of a community manager or social media marketer and understand how they function and approach the various aspects of social media and content. Given how vast and diverse social media is, there are literally hundreds and thousands of opinions around community management and social floating around there, and it\’s important ...
Read More »

SocialBro – The Best ‘Bro’ for Twitter Management

Shares


Right from its inception in 2006, Twitter has been a constant platform for unique engagement across the world. Due to lack of its native analytics tool, Twitter analytics were dependent on third party applications/services and till date the native tool does not provide the very best, hence more and more brands across the globe have been collaborating with tools to ...
Read More »

Thanks to Listly, You Don\’t Need to Suck Up to Influencers Any More

Shares


Reaching out to the influencers in your field can not only be tiresome, but troublesome as well. The research it takes to find one influencer with maximum followers can be hectic and the process after that doesn’t get any easier. They sometimes don’t respond to the dozen of mails you send to them requesting a mention of your brand ‘once’ ...
Read More »

Facebook Content Strategy and Page Review: Dreyer\’s Singapore

Shares


Success of a brand page on Facebook is all about proportion, engagement, genre and strategy. We have already dissected the content strategies of XBOX and Intel on Beta21. The two brands are from different genres and have different target audiences. However, both content strategies address a wider consumer net to build brand equity. Let\’s take a look today at an ...
Read More »

Prankvertising on Social Media

Shares


How do you make a social media audience share your video even if it is completely irrelevant to them and their interests? The answer: prankvertising. One agency to experience great success with is Thinkmodo, who specialise in viral video. The concept setting up a prank and filming it so it will go viral seems like a tricky concept. How do you ...
Read More »

The Pinterest Time Saver – ViralTag

Shares


Creating a repository for your inspirations, your likes, your imaginations- an idea that inspired many is now a technology in the form of Pinterest. Surrounded by market leaders like Facebook and Twitter, Pinterest has created a niche for itself as the latest paradigm shift. Pinterest is like the visual bulletin board of the web. It helps its users create boards ...
Read More »

Facebook Content Strategy and Page Review: Expedia

Shares


In this installment of our Facebook Page Reviews we will be turning our attention to the travel industry, which has recently been recognized for its exceptional performance on its social media platforms. Will they hold up to the hype? What are they currently doing on social media? Visuals One of the most important aspects of a brand’s Facebook page are ...
Read More »

How to Handle the Dislike Button of Online Reviews

Shares


As a business owner, there are few occurrences more unwelcome than the proliferation of negative online reviews. Bad online reviews are damaging to any business owner\’s ego, but they are hardly just matters of vanity. Because so many consumers use online review sites to inform their purchasing decisions, companies beset with bad reviews can face dire consequences. This can include drop-offs in ...
Read More »

Get Weekly Insights In Your Inbox!

Get Weekly Insights In Your Inbox!