Best Bang For Your Buck: Part I of Facebook Ad Optimization

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Recently, at the end of 2013, Facebook made a significant change to its algorithm responsible for determining what posts appear in its users’ News Feeds. As an unfortunate consequence, many marketers experienced drastic drops in the amount of organic traffic to their Facebook pages. This conundrum has caused many social media marketers to consider the option of cutting their losses ...
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The Most Memorable Ads of 2013

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The world of television advertising is laced with high drama. Advertisers have to captivate audiences or all their hard work goes down the train with the flick of a remote control button. In 2013, several ads managed to hook audiences by narrating compelling stories that generated brand interest. Nielsen determined the most memorable advertisements aired between January and November in ...
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Playing the Facebook Game: Dealing with the Facebook Algorithm Change

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Imagine, that as a social media marketer, you have poured hours of time and resources over the past several years into building your brand on Facebook. Your brand page has thousands of followers and likes, and consistently updated content. You have been using Facebook as a valuable tool to spread your brand and drive traffic. Then, one morning, as you ...
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Social Superstar: Jessica Quinn

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Are you the best social media manager in the world? If you\’re not on the top in this quiz, chances are that you\’re not. Circus Social, developer of social media tools for digital marketers, launched the Community Manager\’s Quiz in October 2013 with the intent of helping social media marketers realize how good they truly were at marketing. After answering ...
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Chanel: Social Media\’s Luxury Star

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Chanel’s been voted the luxury marketer of the year for 2013. The classy, elegant brand has always been a trendsetter when it came to selling itself right. From Marilyn Monroe’s declarations to the Little Black dress, Chanel’s always tried to do things differently. So what’s new this time around? Chanel’s spreading luxury and class in the domain of social media ...
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The Magic Dust Of Storytelling

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When a brand sticks to only promotional ads, they get scrutinized for not being entertaining enough. With fidgety users as me, these promotional ads suffer from the ‘skip ad’ syndrome. All of us have skipped one ad or the other, haven’t we? (Admit it, I did too!) It’s what catches the eye that we wait long enough to buffer and ...
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What Made 2013 Pinterest-ing – Let\’s Take a Look!

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That Pinterest is sparking curiosity and interest is something I have already talked about in my blog earlier. A recent study by Pew Research Centre on Social Media has just given a further proof of that fact. The study reveals that 21% of US adults used Pinterest in 2013 as compared 15% the year before. It has replaced Twitter to ...
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Flipagram: Bringing Brandastic Moments To Life!

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Are you someone who suffers from a News Feed filled with Bitstrips? You might just have to deal with another craze – Flipagram is set to rule Facebook! The latest to top charts in the App Store, it is easily available to iPhone and Android users for FREE. This isn\’t just another form of Instagram. Flipagram enables you to make ...
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GE: The Most Exciting Boring Brand on Social Media

General Electronic's account on Pinterest - Badass Machines
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The brand you get to do social media for, is not always your choice. Some of you are lucky to get interesting fashion or lifestyle brands, whereas there are others who have to strategise for ‘boring’ brands like financial or consultancy brands. One of the many woes of a community manager is to come up with interesting content for a ...
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Google Plus – the dark horse emerges from anonymity

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While all of us were training our resources on Facebook, Twitter and LinkedIn – Google Plus was making a sly and steady ascent to the top. Recently, the dark horse made to it to the second spot right next to Facebook in terms of active users. Twitter, toppled, tumbled to the third. Many of us dismissed Google Plus as a ...
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