Google+Ads –The New Game Changer?

Shares


Marketers today realise the importance of their visibility on Social Media platforms. No wonder more and more brands are proposing the same , as a part of its core marketing strategy. Brands today connect to their audience on popular social networking sites such as Facebook and Twitter. Apart from the seamless conversations, these networking sites also help in generating ROI ...
Read More »

Adidas Has Mastered the Art of Live Tweeting

adidasuk tweet about f50 shoe product
Shares

Twitter is one of the most popular platforms in social media marketing. Some of the most creative campaigns are twitter campaigns. It is quite interesting to see how brands have adapted to twitter to generate brand awareness and online buzz about their products or services. One of the most interesting twitter strategy has been followed by @AdidasUK, which appears to ...
Read More »

The Many Tunes of Social Media: Marketing Lessons From Beyonce

Beyonce Knowles!
Shares


No one was expecting it. There was no buzz. No drum rolls. No plug-gy interviews. Just one word- ‘Surprise!’ And, a teensy video. But, Queen Bey knew exactly what she was doing when she decided to give traditional marketing the cold shoulder to announce the release of her latest album Beyonce– on Instagram. Did the tactic work? Sure. In just ...
Read More »

Boost Your Brand with Pinterest

Shares


Let’s face it. Telling a story with visuals is far more compelling than trudging through a thicket of text? Pinterest seems to have got the mantra right! Nope, I am not meaning to be its propagandist – the data is doing all the talking. Before you start to protest, let me lay out the facts first. The current user base ...
Read More »

GIF Me a Piece of Social Media!

Shares


GIFs are the Internet’s latest, most animated love affair. Not that they are anything new… they’ve been around as long as any 26-year-old. But, since 2012, there has been a massive resurgence in the use of these super-addictive animated images. Fast forward to 2013, several milestones were crossed, in regard to their presence in the social media stratosphere. With the ...
Read More »

Lets Edit Tweets On Twitter!

Shares


Rumor or not, but the tweeting bird seems to be spreading the news of a possible edit feature that Twitter is planning to roll out very soon; whether this ‘word’ has some base or not, no one knows. But media blogger, Matthew Keys says that according to his sources, the feature would look something like this: “Once a user publishes ...
Read More »

Social Media Strategies In The Airline Industry

Shares


Who’s flying in Social Media? Brands are finally coming to terms with the fact that social media is important and its probably one of the best mediums to interact with them.  This is even more important for the airline industry as they are dealing in a high involvement product- air tickets. Big Players Most of the airlines within India have ...
Read More »

Stephen Colbert – Grinning to Social Media Success

Shares


\”If you\’re not careful your online past could destroy your offline future\” – Stephen Colbert Stephen Colbert is an American comedian, television host and actor who hosts Comedy Central’s hit satire The Colbert Report. Mocking the news world has not just made Colbert a household name but also won him an Emmy and put him among Time Magazine’s 100 most ...
Read More »

Social Media Predictions for 2014

Social media predictions for the next year - 2014
Shares


2013 was a year of acquisitions, IPOs, new platforms, video content and Google Plus. We witnessed big brands being taken over by bigger brands, like Tumblr got acquired by Yahoo! Twitter introduced Vine in Jan and released its first IPO as well towards the end of the year that did surprisingly well.  We saw the rise of YouTube, Vine and ...
Read More »

Social Media Learnings from Facebook Games of the Year 2013

Shares

Gaming now not only extends to, but now dominates the Facebook platform. Just like ‘Farmville’ was the important ‘work’ you were pretending to do at office, this year as usual the international makers have left no end to deliver super-hit games that have got us hooked on to. In fact, letting go of ‘Criminal Case’ right now to write this ...
Read More »

Get Weekly Insights In Your Inbox!

Get Weekly Insights In Your Inbox!