Changing Social Media Landscape: 8 Ways To Stay Ahead

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Social media as of late has become more of a beast that businesses are trying to tame, rather than a powerful tool to be used to enhance their business. With this changing social media landscape, what was once presumed to be a fad and expected to meet the same fate as the dot com bubble burst, ceased to occur. Social media has ...
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Mavenlink – The Online Project Management Tool

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Website: https://www.mavenlink.com About: Mavenlink is an online project management software that provides its users access to a streamlined workflow and support that helps them increase productivity. With a set of well established features for collaboration, file sharing, project management and team management, Mavenlink ensures that that its users not just manage projects effectively but also ensure timely and effective business management ...
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Content Marketing: The Importance of Audit and Lifecycles

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Content is what makes up your website – content IS your website. Therefore, you have to make sure that every single piece of content that exists on your site is useful. We\’ve already explored how ‘content is king’ and how you can make it work for you on social media, but, what if you are re-vamping your entire website or creating ...
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What is Your Pinterest Marketing Strategy?

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Everybody is always looking for the next best thing in social media, to latch on to and Pinterest has caught the attention of several brands as the next best thing and owing to Uniqlo’s Gold Lion winning campaign, it’s now the best time to jump on to pinterest before this ship sails. Before jumping onto the Pinterest bandwagon, an organization ...
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Hashtag Woes: Lessons From The Ice Challenge

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Hashtags – the little bookmarks of the internet are also one of the most exploited tools in social media campaigns. Brands use these all the time to promote themselves and get their campaigns trending. However, every once in a while, this strategy can backfire leading to really confusing situation for the brand as well as the brand\’s followers. We have ...
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Dissecting Google Plus with Andrew Harasewych

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After Avtar’s encounter with Andrew to get his thoughts on Why Most Internet Marketer’s Are Wrong, I thought I’d track down the Google Plus Guru to get some great tips on G+ strategies. It was quite difficult nabbing him this time on the countryside of WWW. Nevertheless, here’s proof there nobody can hide from Beta21. For those of you who ...
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Google+ Content Strategy: Android

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Surprisingly, Google+ pages is an underestimated and often under-utilized tool in the realm of social media marketing. However, the good people over at Android’s online marketing department would doubtlessly swear by it. According to SocialBakers, Android is currently topping the list for the most likes on a Google+ page this month–an impressive 7 million! Visuals Let’s ease on in with some ...
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Social Media Behaviour Through The Ages

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Social media and social networking seems fairly new compared to the other traditional modes of communication. What is the first social media interaction do you remember?  Writing on walls, tweeting, posting, poking, pinging, shouting, sharing and blogging have found their way in to the English dictionary with a whole new meaning. Poking or shouting in real life may be annoying but ...
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The Importance of Social User Experience Design

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User experience design enhances customer satisfaction and loyalty by making your campaign website or social site easier and more enjoyable to use. This design allows you to gauge how consumers will react to your social and digital marketing campaigns once they are live, followed by an analysis of their behaviors. These are main aspects of UX: Visual Design Visual design represents the ...
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#LastSelfie: WWF’s Brilliant Snapchat Campaign

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  Social media has become the medium where brands have made it their word of mouth. The latest app, Snapchat developed by Evan Spiegel and Jonathan May, carved way for an engaging campaign created by the World Wildlife Fund (WWF) called the #LastSelfie. #LastSelfie Snapchat is popular for its photo and video sharing features with a specialty of setting a time limit for ...
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