How To Build Customer Loyalty On Social Media

Shares


In the old days the only way companies would hear from their customers was usually through an irate phone call to customer service or by reading depositions in a lawsuit or worse a media quote. But today the social networking wall has broken down that invisible concrete barrier between customer and company. Wanna’ say something to billionaire Mark Cuban? Just ...
Read More »

Increase Engagement Through Photo And Video Contests

Shares


Brands are on every social media platform imaginable to make their mark, fetching themselves some likes, getting pinned on boards or simply busy sharing an \’inside\’ view of their workplace. However, getting the end user engaged requires a lot of efforts by brands and that can be done via photo and video contests. Analysed below are examples of two popular brands that have successfully created ...
Read More »

Which Is The Best Graphic Design Web App?

Shares


If you don’t have nearly $50 a month or $600 a year to spend on professional products Adobe produces, there are literally hundreds of graphic design web apps available out there for you to use. But which one? I took at look 3 of the most commonly used graphic design web app – PicMonkey, Canva and Sprites. A time limit of five ...
Read More »

Microsite Review: Budweiser, the World Cup\’s Official Beer

Shares


Budweiser; hailed as the “King of Beers”, and not without reason. This mega-brand has been around for well over a century, and has built itself a royal legacy where it has become a household name among beer-drinkers, and a staple draft in just about any bar or pub you may happen upon. Marketers around the world can take a page ...
Read More »

The Benefits Of Paired Content Writing

Shares


Does your web content appeal to users? Does your content generate any feedback? Quite often we can be so thought focused that we fail to ask our audience whether we are producing good content. Every day, copywriters, clients and editors publish content without much input from their stakeholders. This process can often be a waste of time. Wikipedia proves that using the web for collaboration ...
Read More »

The Problem With Twitter: Marketers Don\’t Get It

Shares


Lately, there\’s been a lot of discussion around the fact that there\’s a problem with Twitter. Marketers believe that it\’s undergoing algorithm changes similar to what Facebook has implemented and that soon marketers won\’t enjoy Twitter the way they used to. Another common problem that they feel with Twitter is that it\’s crowded, and it\’s hard to be seen. Strategists ...
Read More »

Pinterest: Places To Watch The World Cup

Shares


The World Cup has hit soccer fans really hard over the past week with all the flooding on social media, some sharing their rants and congratulatory posts and tweets. Thousands of brands all over the world have been trying to capitalize on this world sporting event and even social media giant Pinterest has joined in. They launched a social campaign ...
Read More »

Our Content Marketing Conundrum

Shares


The importance of content marketing is a topic that has been discussed time and time again by marketers and brands. It is a challenging and time-consuming process that that requires planning, research, producing, curating and publishing – ideally done by a team of content marketers. JBH marketing recently released an infographic on content marketing in the United Kingdom based on ...
Read More »

ReadingPack: Read, Share and Socialize

Shares


Website: ReadingPack App Download Link: Google Appstore About: ReadingPack provides you with a streamlined access to discover, save and share articles of your interest, from anywhere within the web. ReadingPack provides you with a reading list based on your interest that can be shared with friends and followers. Imagine a Pinterest like tool – but made primarily for articles! Cost of Application: Free! Lets\’s say ...
Read More »

8 Stupidest Things That Social Media Managers Do

Shares


It was the tweet mocked around the world. If you\’re a social media manager and you don\’t know who Justine Sacco is, then listen up. Last December, Sacco, a former public relations executive from billion-dollar Internet conglomerate IAC, tweeted a tasteless joke. I say \’former\’ because it didn\’t take long for the global brand to fire Sacco after she used ...
Read More »

Get Weekly Insights In Your Inbox!

Get Weekly Insights In Your Inbox!