Why Does Storytelling Make Your Content Stand Out?

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Trends in Social Media seem to be evolving almost daily if not multiple times a day. Getting a grip on every single available platform is most certainly impossible but even keeping tabs on the top most preferred Facebook, Youtube, Twitter, Blogs, Instagram & Pinterest is a huge challenge. To add to it all there are some dark horses that gain ...
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Here\’s Why Brands Should Be Using User Generated Content

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Content Marketing ..is still in news! With the rise in the importance of social media marketing and SMO, content marketing has been the hot topic of conversation amongst digital marketers for some time now. However, creating unique content on a regular basis can be time consuming as well as really expensive (if you\’re outsourcing), restricting the budget for all other ...
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5 Best Vines From Big Brands

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What makes Vine different from all the apps available out there? Does it have potential that other apps don’t? Does it change the face of video sharing in the digital space? Does it tell a better story than posts and tweets? I’m going to say the answer is Yes, Yes and a double Yes for the final question. With all ...
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Brightpod: A Project Management Tool

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Brightpod Purpose:  A project Management tool that allows users to create, delegate and communicate tasks within teams. Pricing : Price ranges from $19 to $129. A 2 week trial is available as well. A lot of hard work goes into the conceptualizing, programming, delegation, execution and follow up of any project or campaign. Until now, there were never really any technological help that could ...
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7 Of The Best Mobile Web Designs

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On average, we spend 3.3 hours on our phone each day. Exact Target released their 2014 Mobile Behaviour Report recently and shared their findings on consumer’s mobile usage patterns. While it is a known fact that a lot of users are increasingly consuming online and social content through mobile devices, some of the statistics have revealed that brands have not ...
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General Electric\’s Instagram Content Strategy Analyzed

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“Imagination at work” constitutes General Electric’s promise in the fields of science – be it healthcare, finance, industrial engineering, energy or social media. GE has not held back in creating its space in the media mammoths like Facebook, Twitter and everything else. Now comes, Instagram – GE’s presence on Instagram? Over 170,500 followers – yes, it’s not much compared to some ...
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5 Questions Marketers Just Can\’t Get Right in the SMQuiz

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For those of you who haven’t been under a rock for the last few weeks, you’d know that the Social Marketer’s Quiz has been going on in full force. And when we announced the launch of the quiz, we mentioned that one of the best things to come out of this quiz would be the insights. The ability to actually ...
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How Often Should You Reshare Content On Social Media?

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In the ever changing landscape of Social Media, content has always been hailed as the king (we also know that you have heard this umpteen number of times) .Community managers and social media managers worldwide fight the demon of ‘producing fresh content’ everyday. It may not be always feasible to provide ‘uniqueness’ and therefore it is a common practice for ...
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Find Influencers for Your Brand with Keyhole

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Company: Keyhole About: Keyhole is a real time social conversation tracker for some of the most popular social media platforms like Twitter, Facebook and Instagram. Usage: This tool can be used by marketers to create effective content marketing strategies as it lets them focus on relevant keywords as well as stories trending in their audience’s circles to keep up with ...
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8 Hashtag Mistakes You Don\’t Want To Make

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As all social media marketers are aware, the “hashtag” can be a very powerful tool, whether it is used on Twitter, Facebook, Instagram, or any other such platform. However, as the age old adage goes, with great power comes great responsibility. We will be taking a look at several big name brands who made some irresponsible (and even just plain silly) ...
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