Coca Cola Uses Spotify And Facebook To Spread Happiness

Coca-Cola Movement is Happiness Campaign
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Coca Cola as a brand has carved a niche for itself and has become ‘yoda’ of sorts for fellow Community Managers and Social Media Managers alike. We recently did a story on how Coca Cola benefitted from its visual branding strategy and needless to say the brand’s fresh perspective on engaging content has kept its users on toes, something you ...
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Here\’s Why Most Internet Marketers Are Wrong

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Andrew Harasewych is one of the most popular faces in the marketing world on Google+ and beyond, primarily because of his live hangout every Saturday at 9 PM EST where he strips for viewers, free of charge. Just kidding. Andrew\’s one of the smartest people in social marketing that I\’ve come across. What\’s he good at? Engagement? Facebook ads? G+ ...
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The Best Social Media Campaigns of 2014

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Companies take to Facebook and other social networking platforms everyday, to run contests with the purpose of creating more engagement, generate more fans and increase loyalty amongst audience members for the brand. Some get it right and some fail miserably. Although we can fill volumes of books on botched social media experiments and failed campaigns, for now we’ll focus on ...
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A Guide To Creating The Perfect Feedback Form

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Everyone has a feedback form on their website, but not a lot of them put enough thought behind one. Most of the feedback forms that I see on websites and Facebook pages tend to have very similar characteristics. Enter your name, e-mail address, message and also solve this CAPTCHA created by Satan himself. So how do you create the perfect ...
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6 Ways To Grow Your Instagram Follower Base Like a Boss

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Instagram’s edge over Facebook, Twitter and Pinterest is that it’s composed only of little square filtered images with no word limit for the caption. Many businesses would assume that this is the best social media app for posting their product images in order to promote them, but they’d be wrong. The hard sell tactic doesn’t work as well anymore, and it definitely doesn’t reflect well on social media. If you bombard your followers with promotions, you’ll end up with one less follower each hour.
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5 Best Instagram Campaigns of 2014… So Far!

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Instagram is a social media platform best used with a good #Hashtag. With the right type of content, and a little bit of interaction with your followers, you\’ll be able to build trust with your social media audience, possibly go viral, and best of all – have some fun! Read on for five excellent examples from companies so far in 2014. ...
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Iconosquare: Develop Your Instagram Strategy

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Company: Iconosquare About: Formerly known as Statigram, Iconosquare is a popular social media tool to help marketers analyse their Instagram accounts to create more effective marketing strategies. Usage: Iconosquare is widely used as an Instagram viewer and for social analytics. Highlight: The company has some really nifty tools for creating contests and making brand community management easy. A little while ...
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User Personas: Enhance Your Digital And Social Content

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Developing user personas for your website will help you design a website or social campaign that resonates with visitors, encourages content sharing and makes content useful for your target audience. User personas are essentially fictitious characters that represent the various different types of people that visit your website. These representations should be based on qualitative and some quantitative user research and web analytics Benefits ...
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12mass: A Tool For Efficient Customer Engagement

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Company: 12mass Website:  www.12mass.com About: 12mass is a social media tool that uses Conversational Artificial Intelligence (AI) search engine and advanced Natural Language Processing (NLP) and clustering tools to assimilate similar status updates around a business. Usage: The tool can be used to track conversations on the two biggest social platforms – Twitter and Facebook. It also offers response suggestions ...
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5 Unusual Marketing Tools for Entrepreneurs

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It’s incredibly hard to get hardcore data around the number of entrepreneurs in the world, but at the beginning of 2012 – the number was pegged to be around the 400 million mark. Two years later, I\’m positive that that number has dramatically increased. With hundreds of millions of entrepreneurs around the world kickstarting their business and trying to get ...
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