The Only Guide You Will Need For Live Tweeting

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The new age grapevine today is unarguably Twitter, making it an exciting platform for marketers. While many brands are burning their pockets with high budget marketing campaigns, for others innovation and fan build up increased simply through ‘meme-jacking’. Yet another compelling marketing tactic that is gaining popularity is ‘Live tweeting’. Not only is it a cost effective way, it also ...
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Content Adaptation: Grow Your Online Presence Effectively

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I work with a wide variety of clients in a social media and content creation context. I have one idea that I like to use for all of them, and no, I don’t recycle my idea over and over – I recycle theirs! This concept is commonly called content repurposing or content adaptation. I prefer content adaptation. I use this ...
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Insights from the Top Scorers of the Social Marketer\’s Quiz

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For those of you that have been living under a rock for the last two weeks, Circus Social\’s Social Marketer\’s Quiz has got the entire online marketing community buzzing. Spread over 10 rounds, the quiz asks marketers questions about how well they engage, how good their content marketing and SEO skills are, how ethical they are – and tons of ...
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6 Myths Of Social Sharing Answered

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In a previous post by Divya Ramesan on developing a content strategy for your brand, she discussed timeliness and location as important factors that determine the success of your strategy. Most digital marketers and social media managers schedule their posts according periods that bring about the highest engagement from their audience using social software – which is a perfectly accurate ...
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Agile Development In Digital Marketing And Social Campaigns

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Agile development is one of the big buzzwords of the digital industry but what exactly does it mean? Put simply, agile development is a way of managing teams and projects in order to deliver work in an efficient way. Agile Manifesto The use of the word agile in this context derives from the agile manifesto, a better way to manage development ...
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An Expert\’s Views on Effective Social Media Engagement

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The debate about Facebook\’s organic reach drop is still in full swing. Many still believe that there is hope for some free marketing on Facebook, and continue to pump time and effort into creating effective content for their pages. A lot of marketers have either given up, or simply accepted that Facebook is \”pay to play\” – and have started ...
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An Insight Into Coca Cola\’s Visual Branding Strategy

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Coca Cola has been a synonym to \’Happiness and Sharing\’ for over a hundred years since it\’s conceptualization. From the year 1881 to the twentieth century, Coca Cola is one of the first brands that was truly global to the very meaning of the word. From its launch in America in the 18th Century, Coke managed to spread it\’s bottling ...
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4 Ways To Maximise Your Social Media Content Strategy

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Everybody is jumping on the bandwagon of social media. Businesses large or small, want to be where their audience is – online. But what does that really entail? Posting updates? Sharing links? Forcing your meaningless product on people? It’s neither of these and organizations need to realize this quickly. Besides the cost of a skilled team, it doesn\’t take a huge amount of ...
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Video Marketing: An Effective Strategy For Non-Profits

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How many non-profits do you ‘like’ or ‘follow’ on social media? Have their content marketing strategies caught your attention? Do you think your strategy is effective enough move your fans? At the heart of all successful content marketing strategies lie well-told brand stories. There are different strategies like pictures, images, text ads and more that serve their own benefits in ...
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Adsy.me: A Tool To Increase Audience Engagement

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Company: Adsy.me Website: www.adsy.me About: Adsy.me is the first mobile web application that enables everyone to create and share mobile web applications from their smartphones. These applications are distributed as short URLs are are easy to share via text messages, email or on social networks. It is optimized for iOS 6+ and Android 4.1+ . Usage: This tool can be ...
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