An Expert Explains the Importance of Analytics in Social Media Marketing

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Most people believe that only four people in the entire history of humanity have had any sort of liking towards numbers, and one of them was Pythagoras. As marketers, we don\’t like numbers unless they say things like \”400 shares\” or \”800 comments\”. Those are numbers we can deal with. But each time a client asks us to give them ...
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5 Effective Tools For Community Managers

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What Does A Community Manager Do? In an agency, as we all know, there is a client servicing team (always coordinating, and almost always on phone calls), a creative team (busy thinkers of ideas), designers (carefree and yet sometimes overworked), and then there is the social media team. Usually, the most over-worked and with almost-constant stress on their face as ...
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5 Best Quotes From Social Matters Singapore 2014

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Social Matters was a 2-day event under All That Matters, the only event in Asia that connects businesses and fans at one location. If you missed our previous article from Digital Matters, read it here. The issues and trends raised by the speakers during the discussion panels at Social Matters heavily revolved around a lack of conversation and engagement with audiences on social ...
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Are You Any Good at Marketing?

Take the quiz and find out!
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One of the trickiest questions you can ask a marketer is how good they are. The question makes them say bizarre things like, \”Oh, well. I got 19% ROI on the last campaign I ran.\” or \”I manage about 9.4% engagement on my Facebook page.\” – answers which might make a little bit of sense to those of us associated ...
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What You Missed At Digital Matters Singapore 2014

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Dubbed as the only Business2Business2Fan event in Asia, All That Matters covered a range of Music, Digital, Social and Sponsorship Matters conferences in Singapore from the 20th to 25th May 2014. Beta21 had the opportunity of covering Social and Digital Matters, where esteemed speakers from various industries participated in discussions and gave talks to share their views on trends and ...
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A Community Manager\’s Guide To LinkedIn

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As a Social Media aficionado, I usually spend few hours exclusively to update myself with the latest in Social Media world, especially through Facebook, Twitter and LinkedIn. While Twitter and Facebook gives me an opportunity to be updated with both personal and real time happenings in my network, I use LinkedIn not only to connect with like-minded individuals, but also ...
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Nexalogy Environics: Analyze Conversations On Social Media

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Company:  Nexalogy Environics About: Making sense of all the online conversations becomes a huge task especially when the business is huge and the volume of conversations high. Nexalogy analyzes these conversations in a very unique way. Usage: From analyzing a personal account to an enterprise, Nexalogy has 3 different solutions – NexaMe, NexaLive and NexaMaster. These are all aimed at different tiers of ...
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Leaf: An Amazing Tool To Analyze Twitter Profiles

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WEBSITE: https://anctu.com/leaf About: Leaf is a Chrome extension that allows you to access detailed and precise analytics from Twitter profiles that interests you – be it your followers, influencers, competitors or even just your own profile directly from the Twitter or Tweetdeck page. Users: From social media marketers to social bloggers, managers to researchers, smaller businesses, agencies or enterprises – there are no ...
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Learning From Your Competitors’ Social Media Profiles

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Marketing your business well in the digital world that dons different trends every other day can be really tough. Not being able to match up might make you lose a few points in the eyes of your customers but not keeping a tab on what your competition is up to is certainly going to make you lose more than just ...
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