Social Listening

The Importance of Addressing Feedback On Social Media

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Gone are the days when you thought the only way to register your complaint against a brand or a product is to dial that ever-busy customer care support. As brands increasingly use social media as a marketing tool, many young customers are also finding the platform an effective way to voice their woes. In an ebook by Microsoft Dynamics CRM, ...
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10 Twitter Tips For Community Managers

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Skeptics have been predicting the decline of Twitter for a long time now but recent news have just proven otherwise. Twitter users have grown by 16 million in the second quarter, so marketers, hold your horses – don\’t get off the Twitter bandwagon just yet. We\’ve put together a list of 10 Twitter tips for community managers to stay ahead of ...
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Nike’s Instagram Strategy Focuses On It’s Audience

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Nike’s tagline “Just Do It” is not merely an amalgamation of three words. Over the years it has become an anthem. With a reach that transcends languages, borders, and demography, the power of these three small words is larger than life on social media. What happens when a brand that has coined such a powerful slogan takes to a social platform ...
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Topsy: A Twitter Search and Analytics Tool

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With millions of tweets being posted on Twitter every hour, a free twitter search tool is definitely very handy. Introducing Topsy, which unlike the usual Twitter Search, is a tool that allows marketers to search for tweets from the date of inception of Twitter all the way back from 2007. Similar to 20/Twenty, the social listening tool from Circus Social, Topsy ...
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How To Build Customer Loyalty On Social Media

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In the old days the only way companies would hear from their customers was usually through an irate phone call to customer service or by reading depositions in a lawsuit or worse a media quote. But today the social networking wall has broken down that invisible concrete barrier between customer and company. Wanna’ say something to billionaire Mark Cuban? Just ...
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5 Unusual Marketing Tools for Entrepreneurs

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It’s incredibly hard to get hardcore data around the number of entrepreneurs in the world, but at the beginning of 2012 – the number was pegged to be around the 400 million mark. Two years later, I\’m positive that that number has dramatically increased. With hundreds of millions of entrepreneurs around the world kickstarting their business and trying to get ...
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5 Best Quotes From Social Matters Singapore 2014

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Social Matters was a 2-day event under All That Matters, the only event in Asia that connects businesses and fans at one location. If you missed our previous article from Digital Matters, read it here. The issues and trends raised by the speakers during the discussion panels at Social Matters heavily revolved around a lack of conversation and engagement with audiences on social ...
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Which Is The Best Social Media Platform For Customer Service?

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Social media is not just a fad amongst teenagers anymore, businesses are using it for marketing purposes and a lot more the world over. It is increasingly being recognized as a platform where customers can raise their concerns (good or bad) related to that business’s products/ services. “A lot of people think that Twitter is a fad and you can’t ...
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Here’s What Every Minute on the Internet Looks Like

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Yes, the internet is vast. Yes there’s a lot of stuff happening on it all the time. When you throw 2.4 billion people on a single network – activity is to be expected. How much activity though? Last year, DOMO created a really nifty infographic showcasing what goes on every minute on the internet. And because they’re such great guys, ...
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Konnect Social – A Cost Effective Alternative to Radian6

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Social Media trends are changing globally at a very abrupt rate. The power of Social Media is getting recognised not only from a communication perspective but also from an engagement and business opportunity by many brands. Having said the same, this aspect of marketing and branding is quite futile without proper monitoring, analytics and reporting. With no dearth of evaluation ...
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