Tag Archives: 2013 social media

How 2013\’s Campaigns Will Inform Those of 2014

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The Interactive Advertising Bureau studied the most successful digital campaigns of 2013 and rewarded the brands that did best at the IAB Mixx awards. To do so, the IAB asked a group of industry experts to help figure out just what it was that made such an impression on the people. So, how did social media help with the success of ...
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Chanel: Social Media\’s Luxury Star

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Chanel’s been voted the luxury marketer of the year for 2013. The classy, elegant brand has always been a trendsetter when it came to selling itself right. From Marilyn Monroe’s declarations to the Little Black dress, Chanel’s always tried to do things differently. So what’s new this time around? Chanel’s spreading luxury and class in the domain of social media ...
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The Magic Dust Of Storytelling

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When a brand sticks to only promotional ads, they get scrutinized for not being entertaining enough. With fidgety users as me, these promotional ads suffer from the ‘skip ad’ syndrome. All of us have skipped one ad or the other, haven’t we? (Admit it, I did too!) It’s what catches the eye that we wait long enough to buffer and ...
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Jon Loomer Simplifies Facebook Ads

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Jon Loomer – the Professional who was not let down by his lay off, even after years of experience; and saw it as an ‘opportunity’ to make a difference. The site that started as a bilateral resume, looking for ‘good’ job openings, has now revolutionized into a full-fledged consulting and digital tutorials destination. Today, Jon Loomer is a digital marketing ...
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The Year That Was – The Top Social Media Campaigns of 2013

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2013 has been an amazing year for social media. Platforms have taken off, trends have gone haywire and non profit organisations have taken to social media, new terms have been coined, old terms have been re-visited with Facebook changing their algorithm more times than Lady Gaga has caused an outcry. All said and done, 2013 has been a fantastic year ...
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