Tag Archives: ads

The Most Memorable Ads of 2013


The world of television advertising is laced with high drama. Advertisers have to captivate audiences or all their hard work goes down the train with the flick of a remote control button. In 2013, several ads managed to hook audiences by narrating compelling stories that generated brand interest. Nielsen determined the most memorable advertisements aired between January and November in 2013 by taking┬áthe net memorability score which was the percentage of viewers who were able to remember the ad and correct brand for each top ad. They then indexed it against the mean score of all new ads during the ... Read More »

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