Tag Archives: brand exposure

The Perry Recipe for Success: Katy Perry\’s Rise to the Top of the Social Media Charts

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Okay, stab me if you must, but you’ve got to admit Katy Perry isn’t one of the most popular people in the world, because of her spell-binding vocal ability. Sure, she can hold a tune better than Britney Spears, but then, that is hardly saying anything (go on, stab me again). So, why/how does everyone know her, let alone, love her? Three words. Or networks. Facebook (6,18,56,655 likes). Twitter (49,210,515 followers). Instagram (31,80,328 followers). Put together, they’ve made this Internet-incubated artiste a Roaring (the song, till date, has been viewed 308,011,579 times on YouTube) hit. One who has surpassed the ... Read More »

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