Tag Archives: content

The Secret To Content Virality Leaked!


Every brand that you see out there on various social platforms, is working really hard on their content. Whether you like it or not, there are donkey’s hours going into creating that one tiny post that you don’t feel like even ‘liking’, let alone sharing. Time and again we have stressed on the importance of content marketing today and how content itself can speak of the innovative and customer focused side of the brand across the world. But as marketers we all realize how there is just no way to know what will go ‘viral’ and what won’t. With the ... Read More »

Creating a Content Marketing Plan With Swayy


With the end of 2013, social media marketing being the chameleon it is has changed color again. And guess what is the latest shade it dons? Content Marketing. A regular marketing tool that was used by almost all brands, has not just come in the spotlight but also become the prime element in determining the success of a brand. Well, at least for 2014, we know Content Marketing is a definitive for success. But what is Content Marketing? Now I know most of you feel it is silly to be asking this, but trust me there are a lot out ... Read More »

Facebook Content Strategy and Page Review: Intel


If you think established brands can’t go wrong with their marketing strategies, I suggest you take a look at McDonald\’s UK Facebook page. You’ll eat your words – really quick. When it comes to social media marketing, keeping up with trends is a task in itself and even the best of the best falter. Riding high on brand success isn’t a bad thing, but taking it for granted in terms of content marketing on social platforms, sure is! Strutting your stuff has always been the idea behind fan pages, but ‘only’ showing off what people already know you for is ... Read More »

Are your Employees your Best Social Media Marketers?

employees your best brand advocates

In this digital age of chronic information ODs and super-aggressive marketing, customers are often left reeling. Where do they look, what do they buy, how do they choose? There’s just too much going on and everything is literally shoved in their faces, through various channels and outlets. In such a scenario, how can you make your product stand out? Well, I think it can be as easy as giving your brand a simple human touch. Thanks to social media, your employees are literally your best brand advocates. Come as they do with their multiple social connections, they can be your ... Read More »

The Best Time to Post on Social Media [Or Not]


It is a widely held view that content is the cornerstone of all your social media strategy. True, but it is equally important to know what is the best time to post on social media. When your audience is most likely to consume that content is as crucial. You may have a stellar fan base on your social media pages but unless you maximize your reach, your efforts will go in vain. So, what is the best time for posting your content on social media? Fortunately, we now have a number of researches available on the web that tell us what the most active hours are for social ... Read More »

Making Your Content Legen-Wait For It-Dary!

Spruce Up Your Content!

“2014 is here and I am going to make a difference!” How many people you know actually DID something? Brands are all over the place showcasing their new products and services in the fanciest way possible! And screaming out how they are going to be bigger (and better) this year. Amidst the entire craze, partying right from Christmas into the New Year, how many brands have seen sticking to those resolutions? How much of the content you put up throughout 2013 was planned strategically? (Think!) The beginning of a new 12 month cycle is the perfect time to turn over ... Read More »

The Magic Dust Of Storytelling

The Year Of Storytelling!

When a brand sticks to only promotional ads, they get scrutinized for not being entertaining enough. With fidgety users as me, these promotional ads suffer from the ‘skip ad’ syndrome. All of us have skipped one ad or the other, haven’t we? (Admit it, I did too!) It’s what catches the eye that we wait long enough to buffer and the marketers seem to have gotten the point. An advertisement is considered great if it nudges the viewer to buy. But when the viewers are hooked on to story boards, it’s time to do a retake on the marketing strategy. ... Read More »

GE: The Most Exciting Boring Brand on Social Media

General Electronic's account on Pinterest - Badass Machines

The brand you get to do social media for, is not always your choice. Some of you are lucky to get interesting fashion or lifestyle brands, whereas there are others who have to strategise for \’boring\’ brands like financial or consultancy brands. One of the many woes of a community manager is to come up with interesting content for a not-so-exciting brand. And, this can be a task. However, General Electronics (GE) teaches us how to make a \’boring\’ brand an interesting social media maverick. GE is into highly regulated businesses like healthcare, energy and financial services. GE\’s success across social media platforms ... Read More »

Jon Loomer Simplifies Facebook Ads


Jon Loomer – the Professional who was not let down by his lay off, even after years of experience; and saw it as an ‘opportunity’ to make a difference. The site that started as a bilateral resume, looking for ‘good’ job openings, has now revolutionized into a full-fledged consulting and digital tutorials destination. Today, Jon Loomer is a digital marketing consultant with a sui generis viewpoint on social media. His rendezvous with Facebook began in 2007 and carries on till date. The blog offers daily tips and touches upon breaking news to make sure you don’t miss a step while ... Read More »

What\’s the Perfect Post Length Across Social Media Networks?


Social media is all about having a conversation. As social media executives or community managers we try various combinations to get the perfect post for maximum engagement. The brands we manage have presence on Facebook, Twitter, Google Plus (among others like LinkedIn, Pinterest, Instagram and more). Each of these platforms cater to a slightly different audience, and so the composition of these posts also varies accordingly. The length of the post is one of the primary factors that determines whether your Fan or Follower, who has been overloaded with updates from various Facebook Pages and Friends, will be willing to ... Read More »

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