Tag Archives: contests

GE: The Most Exciting Boring Brand on Social Media

General Electronic's account on Pinterest - Badass Machines
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The brand you get to do social media for, is not always your choice. Some of you are lucky to get interesting fashion or lifestyle brands, whereas there are others who have to strategise for \’boring\’ brands like financial or consultancy brands. One of the many woes of a community manager is to come up with interesting content for a not-so-exciting brand. And, this can be a task. However, General Electronics (GE) teaches us how to make a \’boring\’ brand an interesting social media maverick. GE is into highly regulated businesses like healthcare, energy and financial services. GE\’s success across social media platforms ... Read More »

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