Tag Archives: facebook marketing

Content Adaptation: Grow Your Online Presence Effectively

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I work with a wide variety of clients in a social media and content creation context. I have one idea that I like to use for all of them, and no, I don’t recycle my idea over and over – I recycle theirs! This concept is commonly called content repurposing or content adaptation. I prefer content adaptation. I use this strategy at its best with clients who are just starting out, and want to get going on a wide variety of social media platforms. If they come to me and want content for Facebook, Twitter, Instagram, Google+ and YouTube…well, we ... Read More »

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