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Being rated as one of the most coveted fast food brands in the world doesn\’t come easy. Apart from keeping the best quality standard around the food making it ‘talk of the town’ requires a robust marketing strategy. Like all other businesses fast food brands have endorsed ‘Social Media’ as the new marketing mantra, and are in the race for more Facebook page likes. The big question is how many of them are doing it right? We had shared with you in an earlier story about how McDonald’s went wrong in its strategy and we assumed that this may just ... Read More »
