Tag Archives: instagram

Kamayani Singh

Nike’s tagline “Just Do It” is not merely an amalgamation of three words. Over the years it has become an anthem. With a reach that transcends languages, borders, and demography, the power of these three small words is larger than life on social media. What happens when a brand that has coined such a powerful slogan takes to a social platform that defines the #selfie generation? A quick look at TOTEMS (formerly Nitrogram), an analytics tool that tracks how brands are performing on Instagram, puts Nike on top of the table with 4,815,016 followers and 27, 920, 351 posts mentioning the hashtag #Nike. ... Read More »

Peter Allmer

As all social media marketers are aware, the “hashtag” can be a very powerful tool, whether it is used on Twitter, Facebook, Instagram, or any other such platform. However, as the age old adage goes, with great power comes great responsibility. We will be taking a look at several big name brands who made some irresponsible (and even just plain silly) hashtag mistakes when utilizing the promotional power of these keywords. McDonald’s: #McDStories Recently, McDonald’s launched a Twitter campaign prompting followers to share personal stories about their McDonald’s meals using the hashtag #McDStories. Unfortunately, this hashtag quickly became hijacked by jokers and dissatisfied ... Read More »

Michael Bird

Instagram’s edge over Facebook, Twitter and Pinterest is that it’s composed only of little square filtered images with no word limit for the caption. Many businesses would assume that this is the best social media app for posting their product images in order to promote them, but they’d be wrong. The hard sell tactic doesn’t work as well anymore, and it definitely doesn’t reflect well on social media. If you bombard your followers with promotions, you’ll end up with one less follower each hour. Read More »

Matthew Yeoman

Instagram is a social media platform best used with a good #Hashtag. With the right type of content, and a little bit of interaction with your followers, you\’ll be able to build trust with your social media audience, possibly go viral, and best of all – have some fun! Read on for five excellent examples from companies so far in 2014. #IAmPorter Net-a-Porter decided to promote their print magazine launch by making their news fans the stars. The magazine launched an iOS app titled “I Am Porter.” The app would turn them into a cover models for the magazine using their ... Read More »

Vanhishikha Bhargava

Company: Iconosquare Website: www.iconosquare.com About: Formerly known as Statigram, Iconosquare is a popular social media tool to help marketers analyse their Instagram accounts to create more effective marketing strategies. Usage: Iconosquare is widely used as an Instagram viewer and for social analytics. Highlight: The company has some really nifty tools for creating contests and making brand community management easy. A little while back, we shared with you the news how Instagram\’s growth over the last few months has been more than phenomenal. The platform hit 200 million active users and the infographic we created gives you the statistics you need ... Read More »

Vanhishikha Bhargava

Marketing your business well in the digital world that dons different trends every other day can be really tough. Not being able to match up might make you lose a few points in the eyes of your customers but not keeping a tab on what your competition is up to is certainly going to make you lose more than just points – your sales. In this age where social media has become the most important part of a business strategy, it is important for you to be aware of what strategies your competitors are executing on social platforms like Facebook ... Read More »

Chaitanya Shah

The Food Revolution Did you know that the word \’food\’ is searched over 4 million times on an average in a month? 4 million. Yes those are right and let us not get into the specific keywords, the number goes into many more millions and you realize that one of the things that netizens around the world are obsessed with is food. It is a driving force for life and it won\’t be incorrect to say that it\’s a driving force on the internet too. Appetite for numbers? Research suggests more than 80 million food photos where posted on social media ... Read More »

Ritika Verma

The brand you get to do social media for, is not always your choice. Some of you are lucky to get interesting fashion or lifestyle brands, whereas there are others who have to strategise for \’boring\’ brands like financial or consultancy brands. One of the many woes of a community manager is to come up with interesting content for a not-so-exciting brand. And, this can be a task. However, General Electronics (GE) teaches us how to make a \’boring\’ brand an interesting social media maverick. GE is into highly regulated businesses like healthcare, energy and financial services. GE\’s success across social media platforms ... Read More »