Tag Archives: instagram

Nike’s tagline “Just Do It” is not merely an amalgamation of three words. Over the years it has become an anthem. With a reach that transcends languages, borders, and demography, the power of these three small words is larger than life on social media. What happens when a brand that has coined such a powerful slogan takes to a social platform ... Read More »

As all social media marketers are aware, the “hashtag” can be a very powerful tool, whether it is used on Twitter, Facebook, Instagram, or any other such platform. However, as the age old adage goes, with great power comes great responsibility. We will be taking a look at several big name brands who made some irresponsible (and even just plain silly) ... Read More »

Instagram’s edge over Facebook, Twitter and Pinterest is that it’s composed only of little square filtered images with no word limit for the caption. Many businesses would assume that this is the best social media app for posting their product images in order to promote them, but they’d be wrong. The hard sell tactic doesn’t work as well anymore, and it definitely doesn’t reflect well on social media. If you bombard your followers with promotions, you’ll end up with one less follower each hour. Read More »

Instagram is a social media platform best used with a good #Hashtag. With the right type of content, and a little bit of interaction with your followers, you\’ll be able to build trust with your social media audience, possibly go viral, and best of all – have some fun! Read on for five excellent examples from companies so far in 2014. ... Read More »

Company: Iconosquare About: Formerly known as Statigram, Iconosquare is a popular social media tool to help marketers analyse their Instagram accounts to create more effective marketing strategies. Usage: Iconosquare is widely used as an Instagram viewer and for social analytics. Highlight: The company has some really nifty tools for creating contests and making brand community management easy. A little while ... Read More »

Marketing your business well in the digital world that dons different trends every other day can be really tough. Not being able to match up might make you lose a few points in the eyes of your customers but not keeping a tab on what your competition is up to is certainly going to make you lose more than just ... Read More »

The Food Revolution Did you know that the word \’food\’ is searched over 4 million times on an average in a month? 4 million. Yes those are right and let us not get into the specific keywords, the number goes into many more millions and you realize that one of the things that netizens around the world are obsessed with is ... Read More »

The brand you get to do social media for, is not always your choice. Some of you are lucky to get interesting fashion or lifestyle brands, whereas there are others who have to strategise for ‘boring’ brands like financial or consultancy brands. One of the many woes of a community manager is to come up with interesting content for a ... Read More »