Tag Archives: Money

The Cost Of Social Media : No Free Lunches

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 How many times have you heard that social media is the cheapest form of advertising there is? How many times have you seen companies hire interns fresh from college for social media marketing? That\’s not going to last for long. Social media\’s getting dearer and not in a way we like. This was stimulated in part by Facebook\’s decision to change its news feed algorithm to deliver more news. This was done to boost popular content but discourage marketers from reaching audiences via organic posts. These changes are concerned with the frequency and reach of the communication that Facebook  provides and marketers ... Read More »

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