Tag Archives: NIKEid

Nike’s Instagram Strategy Focuses On It\’s Audience

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Nike’s tagline “Just Do It” is not merely an amalgamation of three words. Over the years it has become an anthem. With a reach that transcends languages, borders, and demography, the power of these three small words is larger than life on social media. What happens when a brand that has coined such a powerful slogan takes to a social platform that defines the #selfie generation? A quick look at TOTEMS (formerly Nitrogram), an analytics tool that tracks how brands are performing on Instagram, puts Nike on top of the table with 4,815,016 followers and 27, 920, 351 posts mentioning the hashtag #Nike. ... Read More »

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