Tag Archives: Singapore Haze

6 DOs and DON\’Ts of Humour in Social Media Customer Care


The epic stance put up by Dave Carroll against United Airlines when the airline broke his guitar was all the rage back in 2009. The video that was uploaded on YouTube has garnered a whooping 13 million hits and according to Daily Mail UK this incident brought a 10% decline in its share prices back then. Who would have guessed that a humourous video on Dave\’s end to showcase his disappointment with the airline would leave such a dent in on their reputation?! Brands today provide its customers with numerous open channels on Social Media like Twitter and Facebook. The aspect of ‘social sharing’ today ... Read More »

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