Tag Archives: twitter

How Dunkin\’ Donuts Succeeds on Twitter

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The very first point  on how Dunkin’ Donuts succeeds on Twitter to get out of the way is that they sell delicious donuts. That is always a big #WIN for me. Beyond their product, Dunkin’ Donuts have met a level of success on Twitter that others would surely like to have for their own. Excellent Corporate Branding Dunkin’ Donuts has a great look that you see as soon as you log onto their account. They have their logo bright and in your face, and their header image is simply… mouth-watering. Look at the featured image again – this is a ... Read More »

8 Stupidest Things That Social Media Managers Do


It was the tweet mocked around the world. If you\’re a social media manager and you don\’t know who Justine Sacco is, then listen up. Last December, Sacco, a former public relations executive from billion-dollar Internet conglomerate IAC, tweeted a tasteless joke. I say \’former\’ because it didn\’t take long for the global brand to fire Sacco after she used less than 140 characters on Twitter to offend an entire continent and a full 90% of the world that doesn\’t share her ethnicity with this infamous salvo: Sadly Sacco has joined the ranks of Jayson Blair and Janet Cooke as ... Read More »

8 Hashtag Mistakes You Don\’t Want To Make


As all social media marketers are aware, the “hashtag” can be a very powerful tool, whether it is used on Twitter, Facebook, Instagram, or any other such platform. However, as the age old adage goes, with great power comes great responsibility. We will be taking a look at several big name brands who made some irresponsible (and even just plain silly) hashtag mistakes when utilizing the promotional power of these keywords. McDonald’s: #McDStories Recently, McDonald’s launched a Twitter campaign prompting followers to share personal stories about their McDonald’s meals using the hashtag #McDStories. Unfortunately, this hashtag quickly became hijacked by jokers and dissatisfied ... Read More »

The Only Guide You Will Need For Live Tweeting


The new age grapevine today is unarguably Twitter, making it an exciting platform for marketers. While many brands are burning their pockets with high budget marketing campaigns, for others innovation and fan build up increased simply through ‘meme-jacking’. Yet another compelling marketing tactic that is gaining popularity is ‘Live tweeting’. Not only is it a cost effective way, it also connects your followers and influencers in a never before manner. The best brands in the business today realise this and therefore have been using it successfully to promote an individual event (read Adidas) or product launch, or intelligently plugging in ... Read More »

Learning From Your Competitors\’ Social Media Profiles

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Marketing your business well in the digital world that dons different trends every other day can be really tough. Not being able to match up might make you lose a few points in the eyes of your customers but not keeping a tab on what your competition is up to is certainly going to make you lose more than just points – your sales. In this age where social media has become the most important part of a business strategy, it is important for you to be aware of what strategies your competitors are executing on social platforms like Facebook ... Read More »

Which Is The Best Social Media Platform For Customer Service?

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Social media is not just a fad amongst teenagers anymore, businesses are using it for marketing purposes and a lot more the world over. It is increasingly being recognized as a platform where customers can raise their concerns (good or bad) related to that business\’s products/ services. \”A lot of people think that Twitter is a fad and you can\’t really use it effectively to talk to customers,\” said Bianca Buckridee, Vice President of Social Media Operations for JP Morgan Chase clearly indicating that there are many businesses out there who haven\’t explored the full potential of even the most popular ... Read More »

5 Essential Twitter Tips from Twitter (Yeah!) For Small-Medium Businesses


The initial stages of starting up a business are often the hardest. There are several issues to consider in terms of marketing and budgeting. The most important one being the process of creating and maintaining your brand’s awareness level. How should you get noticed amongst your target audience in the most cost-effective way? Creating brand awareness through advertising and publicity can surely come easy but the awareness generated may not be sustainable in the long-term. Also, publicity in this sense does not come cheap at all. Social media has made it so much easier engage with your target audience, which is ... Read More »

Twitter\’s Latest Changes Are Pissing People Off

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After talks of canning the hashtags, @-replies and music app, Twitter has announced the roll out of a few new features for its users. These features include the ability to select up to four photos at a time to upload while composing a tweet and its display as a collage on the tweet’s detail screen. Danny Sullivan does a test run for all his followers in his tweet. This is a little test using some @AgentsofSHIELD pictures of the new Twiiter collage feature pic.twitter.com/768DA5PYkt — Danny Sullivan (@dannysullivan) March 26, 2014 And if the multi-photo support wasn’t surprising enough, Twitter now ... Read More »

Don\’t be Offended When I Tell You Why Everyone Is Unfollowing You


One of my favorite social media sites to not only use but also write about is Twitter; a great marketing medium for brands and people who know how to use it properly.  Twitter has also become a platform for engaging customers to receive feedback, positive or negative. Let me explain the \”know how to use it properly\” statement a little bit more; the reason I emphasized this was to simply put, yes, anyone can get a Twitter account but that does not mean everyone should post to Twitter, especially when it comes to your business. Businesses have taken course of all different strategies when it ... Read More »

SocialBro – The Best ‘Bro’ for Twitter Management


Right from its inception in 2006, Twitter has been a constant platform for unique engagement across the world. Due to lack of its native analytics tool, Twitter analytics were dependent on third party applications/services and till date the native tool does not provide the very best, hence more and more brands across the globe have been collaborating with tools to measure, quantify and analyse Twitter dynamics. We at Beta21 have been sharing details about noteworthy tools to simplify Twitter engagement for some time now and during one such research we came across SocialBro-http://www.SocialBro.com/ a web based application. The company was ... Read More »

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