World Cup Archives

Microsite Review: Budweiser, the World Cup\’s Official Beer

June 19, 2014 Comments Off

Peter Allmer

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Budweiser; hailed as the “King of Beers”, and not without reason. This mega-brand has been around for well over a century, and has built itself a royal legacy where it has become a household name among beer-drinkers, and a staple draft in just about any bar or pub you may happen upon. Marketers around the world can take a page from Budweiser’s book, as they reached their current level of popularity through expert marketing tactics over the years. Sticking with the “regal” theme, Budweiser’s latest crowning achievement in marketing is its position as the official beer of the 2014 FIFA ... Read More »

Adidas Has Mastered the Art of Live Tweeting

December 27, 2013 Comments Off

Ritika Verma

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Twitter is one of the most popular platforms in social media marketing. Some of the most creative campaigns are twitter campaigns. It is quite interesting to see how brands have adapted to twitter to generate brand awareness and online buzz about their products or services. One of the most interesting twitter strategy has been followed by @AdidasUK, which appears to have mastered the art of Live tweeting. @AdidasUK tweets about Live football events, as they unfold on the field. If a player scores a goal wearing an Adidas shoe or product, then it turns into an instant tweet with a ... Read More »