COVID-19 Update: Kiasu Or Kiasi?

As COVID-19 continues taking a hit on businesses, special deals have been rolled out to draw in consumers, but are locals more “kiasu” or “kiasi”?

Discover netizens’ thoughts about special deals, PM Lee’s speech, and other recent happenings in our latest COVID-19 Update from 17th Feb – 16th March 2020.

Circus Social's COVID-19 Update - 17th Feb - 16th Mar

Show me the money #SGBudget20Twenty

At the Singapore Budget 2020 speech on 18th February, Deputy Prime Minister and Finance Minister Heng Swee Keat announced a suite of new initiatives to address the economic challenges amidst the COVID-19 situation.

Using our digital intelligence software 20/Twenty, we took a deep dive and uncovered netizens’ thoughts about how the societal and economic landscape will be affected by the Singapore Budget 2020.

Novel Coronavirus COVID-19 Update

Following the raise in DORSCON level from Yellow to Orange on 7th February 2020, netizens’ conversations and sentiments around COVID-19 (formerly known as Novel Coronavirus) have since evolved. As the number of confirmed cases continues to grow, more Singaporeans are voicing their concerns and fears across social media platforms.

Check out Circus Social’s COVID-19 update to get the latest insights into what Singaporeans have been discussing on social media.

Circus Social COVID-19 Update
Using 20/Twenty, Circus Social analyzed conversations in Singapore from 18th Jan – 5th Feb from Facebook, Instagram, Twiter, Blogs, Forums, Reddit, Q&A sites, Ratings and Reviews, News and many more sources to uncover sentiments around COVID-19

Highlights of The 2020 Oscars

The 92nd Academy Awards has once again wowed us with the glitz and glamor of international showbiz, and granted fans an insider’s look at the personalities behind their favourite characters.

Despite not getting an invitation to the Oscars this year, we used our digital intelligence software 20/Twenty to analyse Singaporean netizens’ conversations around the Oscars to uncover the night’s most memorable moments.

Circus Social's Oscars 2020 Highlights

For more information on how Circus Social does analysis and real-time tracking, reach out to sales@circussocial.com.

 

 

 

Circus Social’s Coronavirus Update

From the time we heard about the Coronavirus, mentions and discussions around the topic have been exponentially increasing – with many individuals sharing information, and fears & sentiments online.

As more cases continue to be discovered in Singapore, chatter has been growing on social media platforms and online forums. Circus Social used its cutting-edge digital intelligence software, 20/Twenty, to analyze what Singaporeans were saying about the virus and the key themes from the chatter.

Circus Social novel-Coronavirus Update
Using 20/Twenty, Circus Social analyzed conversations in Singapore from 18th Jan – 5th Feb from Facebook, Instagram, Twiter, Blogs, Forums, Reddit, Q&A sites, Ratings and Reviews, News and many more sources to uncover sentiments around the novel-Coronavirus.

 

For more information on how Circus Social does analysis and real-time tracking, reach out to sales@circussocial.com.

From TikTok To #10YearChallenge: Your Definitive Trendspotting Checklist

Tell me if this sounds familiar – you were mindlessly scrolling through the Facebook feed and just as you were about to start your internal struggle between “just a few more minutes” and “I need to start getting things done” –  a post catches your attention with its witty and relatable content that perks you up for that moment. To your surprise it was not a post by Jared (the meme lord you knew back in university) or some entertainment site, but rather it was a brand advertisement. Hold up, advertisements are now entertaining? Look how far we’ve come.

Most brands are now trying to rid the stigma of mainstream advertising and move into creatives that are interesting, trendy, and relatable. But with the ever changing internet ecosystem, we can never quite pinpoint what’s the next big thing – after all we are living in a world where an egg can garner more Instagram likes than Kylie Jenner. While these moments are hardly predictable, savvy marketers would quickly ride on these fleeting opportunities to engage with their brand followers. However this is easier said than done; most content creators we’ve spoken to struggle to differentiate a worthy trend from a fleeting fad will not stay relevant for long.

This is why Circus Social thinks it’s about time that content creators have a framework that they can rely on to gauge the worthiness of each of these trends – so that your brand is able to leverage on the organic buzz effectively.

Guide to help content creators effectively ride on trends that are in line with their brand's messaging.
Trendspotting Checklist

Get Your Social Media Highlights: #ICCCricketWorldCup

Here’s a quick look at all the buzz around the ICC Cricket World Cup!
We’ve have scoured through thousands of conversations to surface some cool social media highlights and insights on the tournament including the hypes, predictions, controversies and themes.

Read on below to get your bite of some social media analysis from our next-gen social intelligence platform, 20/Twenty.

Access the latest social media highlights on the ICC Cricket World Cup now with Circus Social's social media analysis snapshot!

Like what you see? There’s more where that came from!
For more information on social media insights and comprehensive topic/event tracking, contact info@circussocial.com or get in touch here.