Beyond Social Listening: Social Media Data + Other Data Sources = More Insightful Reports

If you’ve visited our blog before, you’ll know that there are several ways that social listening can be leveraged to understand consumer habits, set benchmarks, and track conversations across social media. But did you know that it is also possible to combine other data sources with social data to come up with more robust insights? At Circus Social, with 20/Twenty, we have been integrating various types of data in our reports for our clients. Read on to know how a social listening agency does it! #1: Integrating Social Data with Google Search Data Social chatter is a good indicator that…

The Hashtag Dilemma

The Hashtag Dilemma – What’s happening with the Instagram API and what you can do to make the most of it

WHAT’S THE INSTAGRAM API UPDATE ALL ABOUT? Instagram and Facebook have been making several changes to their data streams in recent times in order to administer better user privacy and more supervised control over accounts to ensure their authenticity. The most recent update occurred on the 11th of December 2018. Hence there are several implications on the availability of Instagram data to third-party applications and data providers, such as 20/Twenty, over the course of this year. Read on below to get an overview of what these changes are, what they imply and how you can continue to still make the…

Social Listening Best Practices

Social listening is the process of monitoring social media channels for mentions of your brand, products, competitors and categories. Learn how following Social Listening Best Practices can help power your digital marketing strategy. How do leading brands incorporate social listening to create successful digital campaigns? 1. They measure objectively To leverage the power of social listening, it is imperative to understand the business and marketing objectives of the company. This ensures that the relevant topics are being tracked and social listening objectives are aligned to those of the broader business. 2. They know their audience Successful brands listen to understand…

Sentiment Header photo

#ICYMI: We’re introducing Sentiment Reports!

Get the pulse of your audience straight to your inbox! A week ago, we announced an important update to our platform, 20/Twenty. We’re now offering automated Sentiment Reports straight to our clients’ email inboxes, whenever they want them, daily or weekly. We’ve brought the power of our enhanced sentiment analysis to automated reports to further benefit our clients. Today, we’d like to explain more on sentiment analysis. What is it?  Sentiment analysis is the process of assigning emotional meaning to media mentions. This would then allow you to understand the attitudes held by different consumers towards your product, campaign, or…

We’re coming to Echelon Asia Summit 2017!

Join Circus Social at this year’s Echelon Asia Summit! Held annually since 2009, Echelon is a digital platform that attracts over 6,000 industry leaders and professionals, specifically for start-ups. This year’s Echelon Asia Summit promises to be an exciting, information-sharing conference where you will get to hear from fellow professionals and experts across the region. As Official Social Listening Partner, Circus Social will be attending the two-day conference from 28th to 29th in Singapore. Prerna Pant, Speaker at Echelon Asia Summit 2017 Here’s our Co-Founder and COO, Prerna Pant, at the previous Echelon Thailand conference. Prerna will be taking the…

Finding Positioning Opportunities with Global Media

After gaining success in their home market, some Chinese brands started to aggressively expand their battlefields to the markets outside China. When trying to penetrate the international market, it goes without saying that a range of ammunition is needed when trying to break through to consumers that don’t know anything about you. Circus Social was able to equip our clients with a user-friendly and intuitive platform and save the brand owners and marketers a great deal of effort and time. We empowered our China-based clients to obtain real-time business intelligence on overseas markets to achieve success while operating behind the…

View KPIs across displays, real-time!

Introducing The Circus Command Centre

The Circus Command Centre made a fantastic debut at the Spikes Asia 2016 conference in Singapore. This is a perfect solution for viewing your key brand KPI’s across displays. We enable the use of powerful realtime visualizations for your brand dashboards and war rooms, building on our core social intelligence platform, 20/Twenty. What’s it about? In a nutshell – A smart display solution for viewing all your important data points Real-time data feeds display Powerful visualisations of data all tailor-made to suit your requirements Seamless integration with your existing dashboards/display solutions What can you do with it? Daily social media and…

Pro-active people love pro-active platforms!

Everyone loves a proactive team. The dream team that always volunteers, is up to try new things and one that uses intuition to sense a crash-and-burn situation. We wondered why no listening tools out there in the market today offer the same type of ‘pro-active’ features we look for in everyday life? So we spoke with dozens of marketers to discuss the concept of the world’s first ‘pro-active and pre-emptive’ platform- and they loved the idea! We also spoke with them about how contingencies are dealt with currently – and how when most crisis situations hit, they are usually followed…

Decoding love for Big Bang and One Direction using 20/Twenty- Next-Gen Social Intelligence Platform.

When the going gets tough, the tough get going – This is so true for Big Bang and One Direction, the two super hot boy bands that are rocking the world of music. No matter what people say about boy bands – Their music is shallow, they are just a fad; meant to fade away within a short period of time, they work on a set formula of cute boys and cheesy music or whatever, these two boy bands have proven them wrong time and again by releasing super hit music albums one after another. Big Bang has more than…