RuPaul’s Drag Race Season 13: Mid-Season Highlights

Season 13 of RuPaul’s Drag Race has been dubbed the longest in history, with only 6 queens being eliminated in 12 weeks. However, the Circus Social team is certainly not complaining – more episodes mean more content for us to share! In this post, we used social listening data to bring you highlights from episode 7 to episode 12, analysing: Which queens have the highest social media following Who the most discussed queens are on social media Which country has the most active fanbase Social Media Follower Leaderboard Eliminated queens have seen a halt in follower growth, but Tina Burner…

Singapore Budget 2021: Highlights From Social Media

Last year, Circus Social brought you the highlights from the Singapore Budget 2020, and we’re now back with Budget 2021! At the Singapore Budget 2021 speech on 16th February, Deputy Prime Minister and Finance Minister Heng Swee Keat announced a suite of initiatives to help Singapore emerge stronger from the COVID-19 pandemic. Using our digital intelligence software 20/Twenty, Circus Social took a deep dive into social media data in Singapore, uncovering netizens’ opinions about the newly-announced initiatives. Can Money Buy Happiness? According to the reactions from Singaporeans towards the Household Support Package, not quite. While some were pleased that lower-income…

RuPaul’s Drag Race Season 13: Episode 1-6 Highlights

Being the massive RuPaul fans we are, Circus Social has been tracking the social media buzz around season 13 in Southeast Asia to uncover which queens are the fan favourites, who has the biggest social media following, and what viewers are saying about each episode. In this post, we’ll bring you the highlights from the first 6 episodes of season 13! Social Media Follower Leaderboard If you’ve been following RuPaul for some time, you’ll notice that season 13 is a little special. In a surprise twist, the first episode saw half the cast immediately “eliminated” (well, sort of) and grouped…

#2020Wrapped: A Year In Review

2020…. What a year, am I right? With the year coming to a close, we hopped on the Spotify #2020Wrapped bandwagon to bring you Circus Social’s very own 2020 Wrap-Up. From launching fresh features in 20/Twenty to brand new product offerings, check out some of our highlights and most memorable moments below: Missed out on any of our infographics or reports? Fret not! Visit our website to download our free reports, or scroll through our blog to view our infographics.

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PHASE 3: Too Soon, or a Long Time Coming?

Christmas and New Years’ may be around the corner, but something else has been causing a stir on social media: Phase 3 of Singapore’s reopening. Despite recording little to no community cases in recent months, Singapore has continued to enforce restrictions on social gatherings, adopting a phased approach to returning to pre-COVID. Prime Minister Lee Hsien Loong recently announced the highly-anticipated Phase 3, which drew a mixed bag of reactions from netizens – similar to what we found on social media during Phase 2. Using social media data captured by our social listening tool, 20/Twenty, we uncovered the top reactions…

[Infographic] Mental Health In Singapore Amidst COVID-19

The stigma surrounding mental health has been especially prevalent among Asian communities, where conversations are typically not approached and are considered taboo. In a 2020 study conducted by the Institute of Mental Health, some of the causes of stigma were identified as negative portrayals in the media, a lack of understanding, as well as cultural influences. With the onset of COVID-19, many experienced unforeseen challenges that have gradually led to a better understanding and awareness of mental health in Singapore. During this time, Samaritans of Singapore noted an uptake in calls to their support hotline, with many seeking help for…

3 Reasons Why Social Listening Is A MUST For Marketers

Whether you’re a digital marketer tracking the launch of a new product or a content creator looking to up your game, the primary goal of any marketer remains the same – to promote a product or service to a target audience with the ultimate goal of driving awareness and sales. To do this, marketers previously needed to invest in costly tracking tools and research programs. However, the advent of social listening has made it possible for marketers to monitor campaign performance, get consumer insights, source new influencers, and much more – simply by tracking mentions of a particular topic of…

Why Social Listening Is A Must-Have For PR Teams

In today’s world, the role of the PR practitioner is constantly evolving and involves so much more than press releases, press conferences, and managing crisis situations. From competitive analysis to tracking brand health, the day-to-day responsibilities of a person in Public Relations & Corporate Communications can be made much more manageable with the help of social listening. Not familiar with “social listening”? Read our Introduction To Social Listening before proceeding! Crisis Monitoring & Management From unsatisfied customers to social media blunders, most brands are bound to experience a crisis situation at some point. However, what can make or break a…

Social Listening VS Social Monitoring

So what does adding the word social do to their meanings?  Social Monitoring The act of social monitoring is when you recognise and react to brand mentions on social media. This could be answering queries through a customer service representative, interacting with consumers on social media through a social media manager, or taking note of pain points your customers usually experience with your product. Social media monitoring is more of a reactive approach. Pringles is a brand that engages in this, by regularly responding to consumer queries and feedback on social media sites such as Twitter: Social Listening The act…

How Do Social Listening Tools Work?

First things first – Social listening is the process of finding out what people are saying about a particular topic, brand, personality, etc. online. (You may read our previous blog “Social Listening 101” to learn more. You may also be interested in this interesting discussion on social media monitoring). In a very basic sense, social listening can be done by searching for keywords in the search bars of social media sites and manually checking through the post results: While this sounds easy enough, it’s an incredibly tedious method and will not give you the full picture of what online conversations…