Gain consumer and audience insights by tracking what TikTok users post
Staying updated on the latest trends and viral content – allowing for social listening
Content inspiration for brands and influencers
Influencer identification by spotting engaging content
Key metrics that can currently be pulled in from TikTok include engagement data points such as likes, comments, shares, and views, as well as some information on the post’s author. Our social listening tool, Radarr, helps users make sense of this data in the form of charts and graphs. Using the Conversation Over Time graph available in our Insights section, you can easily pinpoint the days when conversations around a topic of interest spike – indicative that something may be trending.
Want to compare the volume of conversations on TikTok to other online channels? Our Channel Analysis section offers just that.
If your brand is already working with TikTok, wouldn’t it be great to have all you need to know about this and other social media platforms in one complete dashboard? Radarr has recently integrated TikTok as a core platform enabled for full social listening in Radarr.
If you have any questions about tracking TikTok or would like to find out more about Radarr, reach out to us at insights@www.radarr.com
Haven’t read up on the first 3 myths uprooted with social listening? Check out myth 1, 2, and 3 before reading ahead!
MYTH 4: “Promoting your brand on TikTok is a waste of resources”
False! Unlike other social media platforms, TikTok’s algorithm works to promote organic content that is engaging. For instance, if someone makes it through your entire video (which is a strong testament, in this day and age), it will be recommended to four other viewers. This opens up massive opportunities for brands to get on top of the curve – and all it takes is a smartphone and a creative mind.
Fenty Beauty actively posts on TikTok at least 4 times a week, ranging from product swatches to tutorials and comedy skits. One of their best-performing posts in July was a best-practices makeup tutorial that was relatively easy to create with little to no post-processing. (Learn how you can track this and more with social listening, here) By having the person in the video apply her make-up while speaking directly to viewers, gave the video an organic feel. Adding catchy and trending tunes in the background was also a great way to engage viewers. This video was viewed over 100,000 times and received 19,000 forms of engagement. Most commentators appreciate how easy the guide was to follow, and also shared their own makeup routines.
Fun fact: Jacob Pace, the CEO of Flighthouse, an entertainment brand and production studio, noted that when people try to learn a dance from TikTok, they need to watch the video numerous times. These repeated views are the reason why TikTok continues to recommend dance videos so often. Stay tuned for more insights uncovered on TikTok with social listening from Radarr.
Check out the next interesting myth about TikTok we blasted right here!
Catch up on Myth #1 and Myth #2 before we delve into our next TikTok myth uprooted yet again with insights from social listening!
MYTH 3: “TikTok is just a lip-syncing and dancing app”
While you may be familiar with the likes of the #Savage and #ToosieSlide challenges, there is so much more to the world of this exciting platform, such as product reviews, recipe sharing, comedy skits and more.
Essentially, TikTok is a platform for all creators to not only share their talents, but their views on products, brands, and other topics of interest. For instance, TikTok user @neko_chann’s eyeliner tutorial using Fenty Beauty’s Flyliner garnered a whopping 470K views and over 100K in engagement. With stats, this high, this type of organic content is guaranteed to increase brand and product awareness, influence product purchasing decisions as well as its credibility.
We continued to dig deeper with social listening and check out more myths we busted right here with Radarr!
Missed out on the first TikTok myth we debunked with our social listening power tool, Radarr? Visit this blog post. On day 2 of the 5 TikTok Myths We Debunked, we look into:
MYTH #2: “Gen Zers are the only ones who use TikTok”.
While TikTok’s user base is indeed skewed towards the Gen Z demographic, Oberlo’s study of the US market indicates that the number of adults using the app are growing – from 2.6 million in October 2017 to 14.3 million in March 2019.
The demographics of this platform’s users can also vary depending on the type of content being shared. For instance, let’s take a look at users posting content around Fenty Beauty for instance. Using our social listening tool, 20/Twenty, we tracked Fenty Beauty-related TikToks globally and found that most of the content was shared by Millennials in their mid-to-late 20s.
Even senior citizens are on TikTok, and some of them are really popular! Grandma’s Sandy (@sandybepsycho) and Droniak (@grandma_droniak) are TikTok favorites, with more than 38 million & 7 million accumulated likes respectively. Grandma Sandy shares content with her grandson and hops on dance trends, while Grandma Droniak is well-known for her “A Day In My Life” videos and humorous use of lingos such as lit and glow-up.
We’ve busted another myth, check it out right here!
If you’ve spent the better part of the past 6 months staying at home, chances are you’ve heard of (or tried) one of the many dance challenges shared on TikTok and the rest of social media. We’re here to uncover more about happenings on this platform with a social listening dive!
While learning new moves is certainly a great way to pass time, TikTok offers much more than just that. The app is not just popular with individuals – big brands like Rihanna’s Fenty Beauty have also jumped on the bandwagon. While Fenty’s Instagram page is more refined and filled with carefully-curated content such as official product announcements, their TikTok page is a little more playful, containing makeup-related memes and fun tutorials that earn a high volume of engagement.
Many marketers have assumptions about who should use this platform (“It’s only for kids”) and what you can do with it (“it’s just an app to learn dances”), and Radarr is here to debunk the top myths we’ve found around TikTok! Keep an eye out as we’ll be debunking one TikTok myth a day this week!
MYTH 1: “TikTok is only popular in the West”
False! Ironically, this is the only mainstream social media platform that did not originate from the West. In 2019, Sensor Tower reported that TikTok amassed over 738 million downloads globally. An estimated 190 million of these came from Southeast Asia – that’s 25% of all downloads! Indonesia accounts for the most number of active TikTok-ers in Southeast Asia, sitting at approximately 81 million downloads.
Image courtesy of BusinessOfApps
There’s more where this came from! Check out more myths busted with social listening here.
