YouTube has recently made updates to its API policies related to user privacy user experience. Read below to get an overview of what these YouTube updates are and how we are making changes in 20/Twenty to make YouTube Analytics better for you.
Source: The Daily Rind
WHAT ARE THESE CHANGES?
Better Viewing experience – Guaranteed We are making the YouTube viewing experience better by having a High definition and magnified video player right within our platform. We are sure you will love it.
Source: 9lessons.info
More Accessible Information On YouTube User & Data Policies We have updated ourPrivacy Policy and also included more information on what type of YouTube data we can track and store.
Dedicated Analytics Section for YouTube Data We have a new dedicated analytics section just for YouTube data.
YouTube Metrics On A Per Channel Basis – Get metrics such as likes, comments and views on a per channel basis instead of just an aggregate so you can also compare channel performance with ease.
Focused Insights –
Source: YouTube Studio
Get the most out of your YouTube data and it’s universe with more information. This includes earlier unavailable data on subscriber gain and loss, audience demographics and viewing metrics and behaviors with 20/Twenty’s soon upcoming YouTube Analytics section. Stay tuned for it’s launch and get in touch with your Account Manager for more information.
Limited Access To Historic YouTube Data – As per YouTube policies, 20/Twenty will only store YouTube data upto 30 days. Data beyond 30 days will not longer will available.
All in all, Radarr and 20/Twenty are all geared up and ready to launch some exciting features to help you make the best of these YouTube updates, more enhanced social media analytics, and stay ahead in all your social tracking needs.
Have questions or want to learn more? Simply get in touch with us HERE or write to us at info@www.radarr.com. You can also contact your Account Manager for a speedy response.
Get access to data from the world’s largest online audience – China with Social listening tool
With an online growth rate of more than 5% year-on-year, access to social media data from China is no longer a ‘nice-to-have. It has become a necessity if you want the complete picture of consumers online.
Current and Projected Online User Numbers In China (In Millions) Image credits: statista.com
In 2018, there were 673.5 million unique social media users recorded in China. Despite Facebook, Twitter and Google being banned in the country, local social media powerhouses such as Tencent Weibo, WeChat and bilibili are innovative, growing rapidly and have surpassed the user numbers of many mainstream platforms.
With Social listening tool complete and robust tracking across all China platforms, you can stay on top of global conversations and trends.
China Data Platforms covered by Radarr 20/Twenty include, but are not limited to the following –
WeChat: More than just the Chinese Facebook
Sina Weibo: Twitter of China
Tencent QQ: Popular Instant Messaging App
Toudou Youku: Youtube of China
Baidu Tieba: A Search Engine Forum
Douban: Lifestyle Discussion Platform
Zhihu: The Quora of China
Meituan – Dianping: The Chinese Versions of Yelp
Momo: Tinder of China
Meitu: From the Creators of Meipai
Tom Ford & Chanel – Tapping Into the Newly Recognized & Growing Male Beauty Market in China
Beauty and cosmetic top players such as Tom Ford and Chanel have aptly leveraged social media insights and social trends to build success around the sale of their products. They have achieved this by tapping into consumer needs identified through online conversations analysis, mining and subsequent research.
China’s hottest lipstick influencer – Li Jiaqi, known as ‘Lipstick Brother’, says that the demand for male beauty is not being met. Image credits: jingdaily.com
Tmall, China’s largest B2C e-commerce platform recently revealed that the growth rate for men buying beauty products is higher than among women (31% year-on-year growth versus 29%). The Chinese male beauty market continues to outperform those in other countries, with a projected growth of 15.2% over the next 5 years. Compared to a global average of 11%. According to Tmall, we are entering the Chinese ‘Male Beauty Era’. – jingdaily.com
Top 5 largest men’s products market With rapid economic growth and improvement in the quality of life and lifestyle across the country, the demand for lifestyle products, including luxury and cosmetics is growing. Such is the case with the newfound growing demand for cosmetics for males. Tom Ford with their concealer for men and Chanel’s Boy de Chanel cosmetic range have risen up to meet this new and fast-growing demand with insights from China social media data.The main channel that luxury brands are using to tap into these new audiences are KOLs (Key Opinion Leaders/influencers). As such, for this new audience segment of ‘young good looking men’ (known in Chinese as ‘little fresh meat’ 小鲜肉) in the male beauty segment, brands are and have successfully engaged influencers. These include online celebrities such as Fang Junping (an active fashion and cosmetics blogger), Frankie Han (Fashion blogger) etc. These are commonly partnered with, to boost brand presence and engagement with online Chinese audiences.
Montblanc – Leveraging Consumer Interests To Boost Product Relevance – Moon Phase Montblanc uncovered an insight from studying social conversations and integrated the concept of crystal gazing and the lunar cycle into its brand comms. Audience interest in the moon cycle inspired Montblanc to create a dynamic QR code incorporating different elements of the lunar cycle on WeChat. WeChat users would have to enter their gender and date of birth, which would then generate a depiction of how the users profile associated with the lunar cycle and their identities, connections, side interests and professions. This resulted in Montblanc achieving high levels of engagement and resonance with the Chinese audience for it’s newly launched product.
Trusted by 105+ brands worldwide, we pride ourselves in delivering reliable and comprehensive social data for insights mining at your fingertips. To learn more about how you can also leverage and get comprehensive access to social media China data today, get in touch with Radarr or write to us at info@www.radarr.com
Instagram and Facebook have been making several changes to their data streams in recent times in order to administer better user privacy and more supervised control over accounts to ensure their authenticity. The most recent update occurred on the 11th of December 2018.
Hence there are several implications on the availability of Instagram data to third-party applications and data providers, such as Social listening tools, over the course of this year.
Read on below to get an overview of what these changes are, what they imply, and how you can continue to still make the most out of Instagram data with
Apart from cracking down on fake accounts and making their interface more user-focused over the past month, Instagram has continued to keep on track with it’s planned API depreciation (discontinuation of Instagram data available for tracking for apps and data providers via its application interface). All these changes are so that users can have better control over their data and securing their privacy.
Instagram tracking now requires Business Account Authentication
Here’s a quick look at the changes to the Instagram API from earlier this year to now –
Data Access Type
Data Access Availability (Pre-April 2018)
Data Access Availability (April 4th 2018)
Latest Data Access Availability (Post-April and Dec 11th 2018 Update)
Tracking Posts from Business Accounts
Yes
Yes
Yes
Tracking Hashtags
Yes
Yes
Yes, Limited (Top 30 hashtags for business accounts only)
Tracking engagement data (including the number of likes, comments and shares)
Yes
Yes, Limited
Yes, Limited
Tracking all Post Content (Including Bio, post content, caption)
Yes
Yes, Limited
Yes, Limited
Tracking Posts from Public User Accounts
Yes
No
No
Tracking Posts based on geo-location
Yes
Yes
No
Tracking Follower Lists of Public Authors
Yes
No
No
Visible Data – Author Username
Yes
No
No
Visible Data – Author Gender
Yes
No
No
Ability To Collect Historic Data
Yes
Yes, Limited
Yes, Limited (Past 24 hours only)
Highlights from the latest updates this December that apply to Instagram data via applications and data providers:
Only Instagram Business Accounts will have access to Instagram data and are limited to 30 hashtags per authenticated account
Instagram historic data will only be limited to the last 24 hours
Data from Instagram will no longer carry the following –
Time and Date of Posting
Geo-Location of Posts
Author Usernames
Author Gender
Engagement data per post in the form of likes and comment counts will be limited
Business account and account tracking based on @handles is supported
WHAT DOES THIS MEAN FOR YOU & HOW CAN YOU MAKE THE MOST OF THESE CHANGES ON 20/TWENTY?
Radarr understands how paramount it is to still be up to date with your campaign, brands, and competition, as well as be able to get to the metrics that matter the most to you. We have hence rolled out a few measures that require our clients to provide authentication via Social listening tools. at the earliest and make the most of these new changes.
NEED FOR IMMEDIATE BUSINESS ACCOUNT AUTHORIZATION
Convert your Instagram Account Into a Business Account
Current Instagram data access is restricted to allowing data access only via Business Accounts and for a limited number of 30 hashtags per unique account. In order for you to continue to get access to Instagram data and view rich insights on our platform, you will be required to provide authentication on 20/Twenty.
Why does this need authentication and what does it mean?
In order for data providers like 20/Twenty to continue collecting data from Instagram, 20/Twenty users need to provide verification that they allow 20/Twenty to collect data on behalf of your account for the data that matters most to you.
You will need to ensure that you are an Admin of a Facebook page and an Instagram Business page that are linked together to proceed with the authentication.
20/Twenty will allow for you to get full coverage of the 30 hashtags from public accounts as per Instagram’s guidelines.
Please note that all authorizations shared do not involve the storing and accessing of any personal information or data.
The more Business Accounts you provide authentication with, the more Instagram data you can access.
INSTAGRAM TRACKING – KEEP IT FOCUSED TO YOUR TOP 30 HASHTAGS*
With the updated API rules, each unique Instagram Business Account that you provide authorization for is limited to 30 hashtags for tracking. This is a limit that Instagram has shared to enable a more controlled data-sharing environment.
It poses a few limitations, but also opportunities for brands and Business users to focus on what data truly matters the most.
*However, you can easily change these hashtags every week to ensure you are tracking more at intervals and are not only restricted to a fixed 30 hashtag limit.
To further expand this 30 hashtag list, do authenticate with other unique Business Account pages to get access to more data.
CONTINUED SUPPORT & ANALYSIS
Circus Social’s 20/Twenty provides full support for Instagram
Although Instagram has applied a few imitations to the hashtags tracking per Business Account, other features such as below are still available in full and can still be easily accessed on 20/Twenty (This is possible as 20/Twenty is an approved Instagram data provider) :
Tracking all owned Instagram Business page content as well as other Brands Business Posts that you can still track based on @handles you share
All engagement metrics for these Instagram posts
Continued analytics and insights for these Instagram posts
Influencers on Instagram you have partnered with if they also share their authentication on 20/Twenty
You can continue to tag, sort and further analyze Instagram data based on keywords on 20/Twenty
All in all, Circus Social is all geared to help you make the best of these Instagram updates and stay ahead in all your social tracking needs.
Have questions or want to learn more? Book your Radarr Demo or write to us at info@www.radarr.com. You can also contact your Account Manager for a speedy response.
There are more than 1,000,000 engagements about the luxury space occurring every day in the social media and digital ecosystem.
This is where word-of-mouth takes the form of reviews, customer support is expected in real-time and where brand messaging and consumer communications play a very strong role. Hence, this is exactly why listening and actively tracking what consumers share about your brand matters the most.
Luxury merchandise, spanning across jewelry, cosmetics, apparel, automotive to even custom designed furniture and handmade electronics – all have a consumer base that’s actively conducting research and contemplating their high-end purchases online.
This is also where consumer conversations left untracked can take a turn for the worse.
BRAND SENTIMENT GONE WRONG CAN HAVE IRREVERSIBLE DAMAGE
To share an example, Burberry recently faced extreme criticism online for destroying a great deal of merchandise to avoid it being sold at a lower cost. This resulted in high volumes of negative consumer sentiment and criticism online via blogs, forums and even on the brand’s own online properties such as its Facebook page.
The news and negative sentiment around this matter continue to spread and this could potentially result in a loss of millions for the brand, if not addressed well in time.
Such instances can cause an irreversible damage to your brand perception by consumers if not dealt with immediately and with the right message.
BE AT THE FOREFRONT OF WHAT YOUR CONSUMERS ARE SAYING – AND TURN THEM INTO POSITIVE OPPORTUNITIES
By actively tracking consumer sentiments and receiving real-time alerts, you can preemptively prepare for customer service issues, brand reputation incidents and communicate well to your audience.
Identifying what these conversations are all about is not the only aspect that is crucial, but also understanding where audiences are engaging the most and exchanging their views.
IDENTIFY WHERE YOUR CONSUMERS ENGAGE ONLINE – LEVERAGE THESE PLATFORMS
Luxury automotive brand, BMW, known for its innovativeness and performance, has consistently engaged its consumers. This is done frequently online via various digital touchpoints, immersive website experiences, and digital campaigns such as the Z4 AR campaign and the recent “Eyes on Gigi” campaign. These initiatives not only engage consumers online but also fortify the luxury car brand’s perceptions among its consumers.
Another luxury beauty retailer, SKII Japan, leveraged online discussions to create a futuristic in-store experience. The experience, called SKII Future X, allowed consumers to feel, touch and experience their SKII products in a unique way including skin scanners and personalized skin maintenance recommendations.
DISCOVER AUDIENCE GROUPS & THEIR PREFERENCES
Understanding the digital behavior of your consumers and understanding who & what they engage with, is necessary to ensure you are creating content that resonates.
They also offer you a means to discover new audience groups, identify current gaps and opportunities and discover which features or attributes they care about most.
With 20/Twenty, our next-gen social monitoring solution, Kinder was able to dive deep into the chocolate industry and discover insights about what consumers felt about Kinder products. The brand was not only able to identify key chocolate consumption moments but also how other chocolate brands like Ferrero and Cadbury were being perceived by consumers. This allowed Kinder to create effective and memorable content for moms and teenagers, that was differentiated, targeted and built ground-up from real consumer insights.
THERE’S MORE TO DISCOVER WITH SOCIAL LISTENING – EXPLORE THEM HERE!
RADARR IS COMING TO THIS YEAR’S MUCH ANTICIPATED ECHELON THAILAND 2017!
The Echelon Thailand 2017 conference is set to attract and engage over 1,500 industry leaders and professionals across Asia Pacific this year as well as feature a plethora of startups, investor groups, punctuated with power-packed events and exciting workshops.
This conference to be held over 2 days, the 15th and 16th of May, will see live speakers and professionals from across APAC, sharing their experiences, business stories, knowledge and insights into their businesses and key topics of interest.
Join us at Echelon Thailand and be a part of this amazing journey and hear about how social media listening can help grow your business! Register today and avail 30% off passes with our exclusive coupon code!
Radarr is coming Soon To Echelon Thailand 2017. Prerna Pant, our Co-Founder and COO here at Circus Social, will be taking the stage at Echelon Thailand 2017! Voted one of Singapore’s top female entrepreneurs, she will share insights into how to utilize Social Intelligence and how digital analytics is shaping marketing strategy today!
Other Echelon Thailand 2017 Details:
Conference: May 15-16th, 2017 (C asean, Bangkok) Cyber World Tower, 10th floor, 302 รัช ดา, Huai Khwang, Bangkok 10310, Thailand
