Increasing access to digital intelligence for entire organizations is our biggest challenge at Circus Social

Interview with Prerna Pant, General Manager at Circus Social, a social listening and analysis company based in Singapore. Social media listening is our specialty. Hi Prerna, what is your background and what is included in your current role at Circus Social? You could describe me as a storyteller; I started telling stories for brands very early in my career – and I have continued to do so till today. I’m a Co-Founder and General Manager at Circus Social. My role includes business development, operations, marketing and client management – and spans across all our products and offerings. What differs Circus Social…

Pro-active people love pro-active platforms!

Everyone loves a proactive team. The dream team that always volunteers, is up to try new things and one that uses intuition to sense a crash-and-burn situation. We wondered why no listening tools out there in the market today offer the same type of ‘pro-active’ features we look for in everyday life? So we spoke with dozens of marketers to discuss the concept of the world’s first ‘pro-active and pre-emptive’ platform- and they loved the idea! We also spoke with them about how contingencies are dealt with currently – and how when most crisis situations hit, they are usually followed…